App analysis: Tinder vs. Bumble
November 2, 2021 by Ángela Gómez SánchezTinder is, unequivocally, the champion of dating apps. Many have tried imitating it — their swiping left and right has become a popular way of making decisions — because it revolutionized the dating market like online dating websites did in the 90s. Bumble showed up out of nowhere and achieved what others couldn’t: focusing on connections — romantic or otherwise…
App Analysis: IKEA vs. Wayfair
August 20, 2021 by Ángela Gómez SánchezAs part of the furniture retail industry, the IKEA and Wayfair apps present a whole new set of challenges. Customers are used to seeing the furniture and decor in person before purchasing, so the apps from these companies need to overcome this hurdle to prove effective. Every aspect of an app can be integral to its overall UX, from the…
The Product & UX Virtual Conferences You Can’t Miss in 2021
July 27, 2021 by Ángela Gómez SánchezBuilding, launching and scaling a product to the best standards cannot be done without leveling up your skills and network. Whether you’re a product manager, a UX designer, a marketer or a founder, these product and UX virtual conferences will provide you with the knowledge and energy boost needed to help your product reach its full potential. Finding the right…
App Analysis: Gorillas vs. Flink
June 3, 2021 by Ángela Gómez SánchezUX is crucial for the success of an app, which is why we’ve decided to review two competing companies that rely heavily on their apps: Gorillas and Flink. Gorillas & Flink For those not familiar with them, these are two q-commerce companies based in Berlin. Quick commerce is the next evolutionary step in e-commerce and delivery: Customers place orders that…
Conversion Funnels for Product Managers and Marketers
May 14, 2021 by Ángela Gómez SánchezConversion funnels are among the best tools for both product managers and marketers. Whether you work with a mobile app or a website, you most definitely want to be using funnel analysis. Don’t know why? Stick around and find out. What Are Conversion Funnels? Picture a regular funnel. Instead of pouring a liquid on it, throw in your customers. Some…