5 Great Tools for Product Roadmaps

Every project and every product development needs a roadmap. A roadmap summarizes the vision, direction, priorities, and progress of a product. It is a step-by-step guide which visualizes the way from the current status to the finished product. Before you try to create a product roadmap with Word, Excel or PowerPoint (which are no tools for product roadmaps!) you should…

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20+ Compelling UX Statistics Everyone Must Know

User Experience Statistics User Experience (UX) is as important for the success of your app as the content and functionality. Unfortunately, this aspect is often overlooked. The following UX statistics showcase the importance of the profession: Every $1 invested in UX results in a return of $100 (ROI = 9,900%)39% will stop engaging with content when the images won’t load…

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The New York Times’ Offline Strategy

Smartphones are not just being used for making phone calls or writing SMS anymore. People use their smartphones for everything from entertainment to communication to work. Even though the world has gotten more and more connected, there are places and situations where connectivity is unstable, slow, expensive or just not possible. Think about underground tunnels on the way to work.…

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Mastering Product Roadmaps

Have you ever planned a vacation trip? A company party? A meeting? You’ve probably written down where you have to be, at what time, and which deadlines you have to keep. A roadmap helps you to find your way from your current to your goal status. What is a product roadmap? A product roadmap is a plan that summarizes the…

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“Please Reconnect” – Offline UX in Mobile Apps

Before boarding a plane, I always open NYTimes, Facebook or Twitter to download content. These apps have thought intensively about offline usability. I engage with these apps for hours as there are very few apps that work well offline. These apps have been exploiting a niche - creating engagement even when the user is offline. Entering a plane is not…

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