5 Usability Testing Tools Every UX Designer Should be Using

Usability testing is straightforward: you test your product on users. Not straightforward: Using awful usability testing tools. Instead of wasting 6 months with the wrong tool, take 3 minutes of your time and read about the ones that work: #1 Userzoom UserZoom offers different versions of usability testing: remote or in the lab, moderated or unmoderated. You can interview the…

Read More

11 Essential Mobile SDKs That Will Improve Your App

Here's the good news if you're working on a mobile product: App installs are increasing worldwide. App Downloads Worldwide. Image Source It's always good to be in a growing market. The bad news: Competition is growing, too. Ca. 477 apps find their way into the app store every week. An important weapon in the constant fight against the competition are…

Read More

Mobile App Analytics Platforms – Achieve Market Dominance

Everywhere you turn these days, someone is talking about mobile app analytics platforms. Analytics is “the systematic computational analysis of data or statistics,” or “information resulting from the systematic analysis of data or statistics,” according to Google’s online dictionary. While it might seem like a new idea, analytics has been around for a long time. When you were stopped in…

Read More

Mobile Marketing: Advantages and Disadvantages

Here's the uncomfortable truth about mobile apps: Building a great app is not enough.If you have a good idea, the competition is already close behind or even ahead of you.As a mobile app professional, you are constantly fighting against low traction and therefore low revenue.  Image SourceThere is a lot of money to be made in the mobile app market.…

Read More

The Ultimate Guide to Mobile App KPIs in 2020

So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. Naturally, you hope that your audience likes it as much as you do, or at least enough to generate some revenue! But how do…

Read More