Mobile App Heatmaps: How to Use Them

In-app analytics solutions like UXCam often boast of having heatmaps in their lineup of tools, but what are mobile app heatmaps and why are they such a great tool to have? Users today have a large variety of options for their mobile apps. The Google app market alone has around 2.8 million apps. The Apple app store has 2.2 million.…

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