How do UX professionals view conversion optimisation?

Conversion Optimisation or, Conversion Rate Optimisation (CRO) is everywhere at the moment - in an age where more and more of our commerce is moving online, the race is on to turn those browsers into buyers. You’ve probably read a few articles and blogs on the subject of CRO but, do they tell you the full story?  We’ve found that,…

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Future Calling – The shape of phones to come

Chances are, you’re reading this article on your phone.  You were probably directed to it by a friend sharing it on Facebook - which you were checking out after checking your emails.  For 5.15 billion of us worldwide, our phones have become no less than our life support system as we rely on them for everything from doing our banking…

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Why Elon Musk’s Brain Will Change The Future Of UX

In July of this year, it was announced that Microsoft has invested a cool $1 billion in Elon Musk’s brain.  His what, you ask?  We’re not, of course, talking about Musk’s own brain (as valuable as that is) but, his latest venture into the world of artificial intelligence (AI) - tech which can mimic the working of the human brain. …

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Speaking From Experience – The CEO’s Guide To UX

As a CEO, you’ll already know that your business begins and ends with the customer, or user.   Not to be confused with customer loyalty, the term ‘user experience’ embraces the relationship between customer and brand and is based on a wide range of factors.   As the name suggests, user experience is all about a customer’s perception of your brand -…

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