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Top 50 KPIs for Mobile Apps: The Ultimate Guide

Ultimate guide to mobile KPIs So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. You’re even starting to see some measurable results based on industry standard key performance indicators. Naturally, you hope that your audience likes it as much as you do, or at least enough to generate some revenue! Figuring out your mobile app’s value and assessing your app’s performance starts with knowing which KPIs (key performance indicators) and mobile app metrics are the ones that you should care about and track. The process starts once your app is listed in the app stores and your “baby” is out in the world. Once it is being downloaded and used by your target audience, you’ll want to track how it is performing via the aforementioned KPIs and metrics. But how do you define success and measure your progress towards your ultimate goals? It starts by determining the KPIs and metrics that matter the most for your mobile app.

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Security Feature update: Two-step authentication & IP restriction

Our team at UXCam is excited to announce that we just launched two new feature to provide added additional layers of security for access to the UXCam dashboard.
  1.  Two factor Authentication:
    UXCam - Two Factor AuthenticationWe’re offering application based two-step authentication. With this two-step authentication enabled, in addition to the standard UXCam username and password you will have to enter a six-digit code provided by tools like Google Authenticator or Authy.Go to your user settings page and click Enable Two Factor Authentication. Then scan a QR code, and enter in your two-factor authentication token. You’ll be prompted for your token whenever you log in.
  2. IP Restriction:You can now increase security levels in UXCam by imposing restrictions based on the IPs from which users access the Dashboard. This allows you to restrict dashboard access to only trusted locations and networks by defining the range of allowed IP address.

IP Access

 

This new features means that UXCam user with access to the trusted device and/or IP address will be able to log in and it makes it difficult for malicious person to to login to UXCam as you. We hope you find these new updates useful and we will soon be back with more. Till then, we would love to hear your thoughts and how we can keep making things better for you.

Reach out to us if you have any feedback.

 

Top heatmap analysis tool for website and mobile apps

Heatmap aggregates user interactions (touch/tap, swipes, scroll) with your product enabling you to answer questions such as:

  • Where are users clicking and how well the CTA’s are performing ? (Click / Touch heatmap)
  • Which part of the product is being viewed and used the most ? (Attention heatmap)
  • How far along are users investing on your content ? (Scroll heatmap)
  • What path are users taking to perform an action ? (Mouse movement heatmap)

Heat map uses a color coded overlays to show the “attention areas”. We have looked at these various kind of heatmap here. In this post, we will look at top heatmap solutions for mobile and web.

Top heatmap solutions for web

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The complete guide for getting started with heatmaps

Heat-Map

Traditional analytics tools shows ‘charts and graphs’ and answers your quantitative questions such as ‘What’ and ‘How’ but they fail to explain ‘Why’. Putting it another way, the traditional analytics tools gives you the holistic view of which part of your product needs attention, however, it doesn’t tell you which part of the page needs rework.

This is where qualitative analysis comes in plays, allowing you to make decisions based on understanding user’s actual experience with your product. Learn more about the differences here.  One the key offering of Qualitative tool (including UXCam) is Heatmaps, which we will talk about in this post.

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Emotion Design – Building product with emotions and delivering experiences

People put Harley Davidson logo on their body to say something about who they are. Corporate logo. Ain’t no Procter and Gamble tattoo on anybody’s arm[..]

People put that tattoo not to say they own a motorcycle, they put the tattoo there to tell you something about themselves. 

What you have the ability to do is as designers is to create those symbols and allow people to use those things to say something about who they are.

- Simon Sinek, If you don’t understand people, you don’t understand business1

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2016: Make it about delivering experiences over building product

Software delivering experiences Is Eating the

  • ‘Zappos’ broke it’s own personal record for longest customer service phone call with a conversation that lasted 10 hours, and that wasn’t even about helping with a support problem1.
  • Apple, a computer manufacturer who is not a retailer has hundreds of stores, where people can learn about apple product, engage with them and get help if needed.
  • Walt Disney, a mass media company, runs profitable theme park businesses, DisneyLand and DisneyWorld.
  • Uber’ and ‘Lyft’ are sweeping away the taxi service industry from foot.

Just like any companies, these companies also deliver product or services. But, they all have one thing in common that most companies don’t. They deliver more than product and services, they elicit and amplify emotions and delivers experiences.

Industry is transforming to an experience based economy

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User onboarding for mobile, a getting started guide

Marketers are spending huge amount of money getting users to download the app but, this is only the first half of the battle. A bigger battle is to successfully onboard the user. Infact, if the user are not onboard successfully, the marketing budget is down on the drain.

User onboarding helps to make user become successful which leads to higher retention and maximized value from every visit.

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