Your product is the mountain that your user needs to climb and you’re the sherpa to show how things are wonderful at the top, remove any roadblocks and get them there. Samuel Hullick, thought leader on user onboarding uses this analogy in his book “The Elements of User Onboarding” showing you how to nail down those hurdles and help user become successful. In this post, we will summarize the key learnings from the book: all credits are to Samuel, all mistakes and important omissions are mine.
In the latest era of technology, the usage of mobile devices have seen a tremendous increase amongst digital media time. As digital users shift their choice of online connectivity from desktop to phone, companies worldwide feel the ongoing pressure to conform. Yet with an increase in emerging mobile applications, how does a company move forward to stay ahead of it’s leading competitors? It simply comes down to the next generation of leading mobile applications: progressive web applications.
So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. You’re even starting to see some measurable results based on industry standard key performance indicators. Naturally, you hope that your audience likes it as much as you do, or at least enough to generate some revenue! Figuring out your mobile app’s value and assessing your app’s performance starts with knowing which KPIs (key performance indicators) and mobile app metrics are the ones that you should care about and track. The process starts once your app is listed in the app stores and your “baby” is out in the world. Once it is being downloaded and used by your target audience, you’ll want to track how it is performing via the aforementioned KPIs and metrics. But how do you define success and measure your progress towards your ultimate goals? It starts by determining the KPIs and metrics that matter the most for your mobile app.
Our team at UXCam is excited to announce that we just launched two new feature to provide added additional layers of security for access to the UXCam dashboard.
Heatmap aggregates user interactions (touch/tap, swipe, scroll) with your product enabling you to answer questions such as:
- Where are users clicking and how well the CTA’s are performing ? (Click / Touch heatmap)
- Which part of the product is being viewed and used the most ? (Attention heatmap)
- How far along are users investing on your content ? (Scroll heatmap)
- What path are users taking to perform an action ? (Mouse movement heatmap)
Heat map uses a color coded overlays to show the “attention areas”. We have looked at these various kind of heatmap here. In this post, we will look at top heatmap solutions for mobile and web.
Traditional analytics tools shows ‘charts and graphs’ and answers your quantitative questions such as ‘What’ and ‘How’ but they fail to explain ‘Why’. Putting it another way, the traditional analytics tools gives you the holistic view of which part of your product needs attention, however, it doesn’t tell you which part of the page needs rework.
This is where qualitative analysis comes in plays, allowing you to make decisions based on understanding user’s actual experience with your product. Learn more about the differences here. One the key offering of Qualitative tool (including UXCam) is Heatmaps, which we will talk about in this post.
People put Harley Davidson logo on their body to say something about who they are. Corporate logo. Ain’t no Procter and Gamble tattoo on anybody’s arm[..] People put that tattoo not to say they own a motorcycle, they put the tattoo there to tell you something about themselves. What you have the ability to do is as designers is to create those symbols and allow people to use those things to say something about who they are. - Simon Sinek, If you don’t understand people, you don’t understand business1
- ‘Zappos’ broke it’s own personal record for longest customer service phone call with a conversation that lasted 10 hours, and that wasn’t even about helping with a support problem1.
- Apple, a computer manufacturer who is not a retailer has hundreds of stores, where people can learn about apple product, engage with them and get help if needed.
- Walt Disney, a mass media company, runs profitable theme park businesses, DisneyLand and DisneyWorld.
- ‘Uber’ and ‘Lyft’ are sweeping away the taxi service industry from foot.
User Onboarding has been evolving with ever increasing mobile apps. We have written a getting started guide on User Onboarding and also published a 21-Step Checklist for Bulletproof Mobile User Onboarding. In this post, we will look at top resources and tools that are useful to mobile app startup or designers for building an effective user onboarding.
User Onboarding is the user's first date with your app. Delight them and this will lead you to the second date; confuse them, ignore them, ask too much from them and you will never hear from them again.