App Analysis: IKEA vs. Wayfair

As part of the furniture retail industry, the IKEA and Wayfair apps present a whole new set of challenges. Customers are used to seeing the furniture and decor in person before purchasing, so the apps from these companies need to overcome this hurdle to prove effective. Every aspect of an app can be integral to its overall UX, from the…

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App Analysis: Gorillas vs. Flink

UX is crucial for the success of an app, which is why we’ve decided to review two competing companies that rely heavily on their apps: Gorillas and Flink. Gorillas & Flink For those not familiar with them, these are two q-commerce companies based in Berlin. Quick commerce is the next evolutionary step in e-commerce and delivery: Customers place orders that…

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The Best Offline App in 2021

Let's just put this out there: If you're looking for a great app that works offline, The New York Times app is the best choice. We’ve tested the product in offline and online mode and want to summarize WHY the app gives you one of the best offline experiences in the following: Give Offline Functionality as an Option It stands…

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How Evernote designs its fantastic Onboarding Flow

During the last weeks I’ve published different articles about what onboarding is, how you can design it and why you should think user-centric. Now I want to take a closer look at the successfully designed onboarding flow of Evernote. Evernote uses a combination of all three types of onboarding I’ve explained in the article “How not to lose users during…

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Detect Hidden User Frustrations

Introduction In today’s digital economy, it is no longer enough for an organization to deliver merely a product or service. Every successful organization is in the business of delivering User Experience. User expectations have now changed, to an experience that’s intuitive, personalized, memorable and omnichannel. The stakes of not keeping up to this new expectation are high: One in three…

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