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A blog about app User Experience


What is app analytics?

Understanding mobile analytics Let's start with mobile analytics. These are analytics that track user behavior for apps on your phone instead of apps on your desktop. Mobile analytics gathers data from mobile app users to track and record behavior and report on an app's performance. They are used to improve retention, engagement, and conversions....

April 8, 2022 by Jane Leung

App Analyses

App analysis: PayPal vs. (Transfer)Wise

The adoption of digital wallets and payment apps was rising long before the pandemic got people stepping away from cash to conduct transactions at a safe distance. In the US, the use of mobile wallets has gone up by an additional 50% from 2020 to 2021. This growth is accompanied by increasing competition in the mobile payment space and features...

December 14, 2021 by Elena Prokopets

App Analyses

App analysis: Tinder vs. Bumble

Tinder is, unequivocally, the champion of dating apps. Many have tried imitating it — their swiping left and right has become a popular way of making decisions — because it revolutionized the dating market like online dating websites did in the 90s. Bumble showed up out of nowhere and achieved what others couldn’t: focusing on connections —...

November 2, 2021 by Ángela Gómez Sánchez

App Analyses

App Analysis: IKEA vs. Wayfair

As part of the furniture retail industry, the IKEA and Wayfair apps present a whole new set of challenges. Customers are used to seeing the furniture and decor in person before purchasing, so the apps from these companies need to overcome this hurdle to prove effective. Every aspect of an app can be integral to its overall UX, from the onboarding...

August 19, 2021 by Ángela Gómez Sánchez

App Analytics

App Analysis: Gorillas vs. Flink

UX is crucial for the success of an app, which is why we’ve decided to review two competing companies that rely heavily on their apps: Gorillas and Flink. Gorillas & Flink For those not familiar with them, these are two q-commerce companies based in Berlin. Quick commerce is the next evolutionary step in e-commerce and delivery: Customers place...

June 2, 2021 by Ángela Gómez Sánchez

App Analyses

The Best Offline App in 2022

Let’s just put this out there: If you’re looking for a great app that works offline, The New York Times app is the best choice. We’ve tested the product in offline and online mode and want to summarize WHY the app gives you one of the best offline experiences in the following: Give Offline Functionality as an Option It stands out that the New...

April 18, 2020 by Annemarie Bufe