Interpreting User Interactions Users naturally exhibit emotions when interacting with your brand. These emotions influence important key behavioral decisions and manifest through actions, such as whether they purchase and become loyal to your product or get frustrated and abandon the brand. The default user reaction to frustration and a bad...

April 10, 2019 by Jonas Kurzweg

App onboarding is the process that makes users familiar with your app. If you’re interested in reading more about this definition of it, check this article out. However, it’s just half the truth. App onboarding isn’t limited to showing your users where the benefits of your app are or which functionalities you offer. “…think of onboarding as the...

March 10, 2019 by Annemarie Bufe

Sitting on the sofa or laying in the bed? Chips or chocolate? Desktop, Smartphone or TV? What do you prefer while watching a series on Netflix?Netflix beats its competitors in usability on all devices. Have you ever wondered why the usage of Netflix is this intuitive and easy? Possibly because your mind understands the big picture before you...

December 4, 2018 by Annemarie Bufe