Mobile app metrics to track for Product Manager In the mobile industry, the product manager plays a significant role. At the same time, a job position like this might cover different angles of responsibilities. However, there are some key app analytics metrics that all app product managers should look at.  Active App Users You can segment and...

May 23, 2022 by Iryna Lukashuk

Understanding mobile analytics Let's start with mobile analytics. These are analytics that track user behavior for apps on your phone instead of apps on your desktop. Mobile analytics gathers data from mobile app users to track and record behavior and report on an app's performance. They are used to improve retention, engagement, and conversions....

April 8, 2022 by Jane Leung

Whether you design, code, test or analyze an app, you need different SDKs for different tasks. Some SDKs have an overlap in functionality, while others are specific to one single task. The right or wrong SDK can make your app run smoothly or fail. Google released the Google Play SDK Index at Google I/O. This serves as a great resources for...

April 6, 2022 by Annemarie Bufe

Why is mobile analytics important? Mobile analytics is important because we’re a mobile-first society. Mobile app downloads worldwide are expected to increase dramatically in the next three years. Statista projects that by 2025, consumers will download 187 billion mobile apps from the Google Play Store.  This means that not only will people be...

March 20, 2022 by Audrey Meissner

Which analytics solution is best for my platform? Hotjar does not support mobile apps. It only works on websites and web-based applications.  Hotjar launched a beta version of their web-based service as an app in 2017 and took it offline just one year later. The end goal was to create a software development kit (SDK) for their customers to track...

February 28, 2022 by Audrey Meissner

There’s not a single successful app on the app store that didn’t invest in a powerful SDK stack. Analytics SDKs, in particular, will help you to determine how people use your app. They enable you to find out which features are being used how much every day and help to identify how newly shipped features perform. If you know how to use your...

February 2, 2022 by Jonas Kurzweg

What Is a UX Competitor Analysis? A UX competitive analysis will give you a complete overview of the products, features and user journeys of your competitors. For example, let’s say you work for an e-commerce app. You might focus on the main user workflows, like newsletter sign-ups and checkout features like easy re-order or next-day delivery,...

September 2, 2021 by Marilyn Wilkinson

Firebase “Build, improve, grow.” Platform: iOS / Android / Unity Price: Free / Paid What it does: Firebase doesn’t just focus on analyzing your app; it also provides the infrastructure to build it. A strong advantage of this mobile analytics tool is that multiple features like analytics, crash reporting, hosting, and A/B tests all come in one...

August 15, 2021 by Jonas Kurzweg