How Evernote designs its Onboarding Process

During the last weeks I’ve published different articles about what onboarding is, how you can design it and why you should think user-centric. Now I want to take a closer look at a successfully designed onboarding process. Evernote uses a combination of all three types of onboarding I’ve explained in the article “How not to lose users during app onboarding”.…

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What you can learn from Netflix concerning Gestalt Principles

Sitting on the sofa or laying in the bed? Chips or chocolate? Desktop, Smartphone or TV? What do you prefer while watching a series on Netflix? Netflix beats his competitors in usability on all devices. Have you ever wondered why the usage of Netflix is this intuitive and easy? Possibly because your mind understands the big picture before you recognize…

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