The New York Times’ Offline Strategy

Smartphones are not just being used for making phone calls or writing SMS anymore. People use their smartphones for everything from entertainment to communication to work. Even though the world has gotten more and more connected, there are places and situations where connectivity is unstable, slow, expensive or just not possible. Think about underground tunnels on the way to work.…

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Detect Hidden User Frustrations

Introduction In today’s digital economy, it is no longer enough for an organization to deliver merely a product or service. Every successful organization is in the business of delivering User Experience. User expectations have now changed, to an experience that’s intuitive, personalized, memorable and omnichannel. The stakes of not keeping up to this new expectation are high: One in three…

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How does LinkedIn onboard its new users?

App Onboarding is a process that makes your users familiar with your app. This is what I’ve defined in my former article, but it’s just half of the truth. App Onboarding isn’t limited to showing your users where the benefits of your app are or which functionalities you offer. “...think of onboarding as the step of activation, so getting the…

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How Evernote designs its Onboarding Process

During the last weeks I’ve published different articles about what onboarding is, how you can design it and why you should think user-centric. Now I want to take a closer look at a successfully designed onboarding process. Evernote uses a combination of all three types of onboarding I’ve explained in the article “How not to lose users during app onboarding”.…

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What you can learn from Netflix concerning Gestalt Principles

Sitting on the sofa or laying in the bed? Chips or chocolate? Desktop, Smartphone or TV? What do you prefer while watching a series on Netflix? Netflix beats his competitors in usability on all devices. Have you ever wondered why the usage of Netflix is this intuitive and easy? Possibly because your mind understands the big picture before you recognize…

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