Quantum Metric source: quantum metric website Type: web-first tool with some mobile app analytics features Good for: user journey mapping and user analytics Cost: No free trial, prices not listed G2 rating: 4.7/5 Analysts and engineers agree: Quantum Metric delivers great results with minimum dev effort. Its session replay feature irons out...

April 21, 2022 by Audrey Meissner

Phase 1: Opportunity identification and validation In the identification and validation phase, you’ll be researching where customers are willing to pay to get their problems solved. This requires describing and digging into the problem space, competitor research, rifling through heaps of data, tons of user interviews, and analyzing the market. ...

January 16, 2022 by Jane Leung

What is A/B testing?  In mobile app marketing, A/B testing is often used to optimize conversion rate. It’s a controlled experiment where a sample size of users is randomly split into two groups. One group is exposed to the treatment. The latter is used as a control to measure changes. Group A is exposed to the variant, such as different font...

November 21, 2021 by Jane Leung

Building, launching and scaling a product to the best standards cannot be done without leveling up your skills and network. Whether you’re a product manager, a UX designer, a marketer or a founder, these product and UX virtual conferences will provide you with the knowledge and energy boost needed to help your product reach its full potential....

July 26, 2021 by Ángela Gómez Sánchez

Heatmaps are a practical data visualization tool to know how your users navigate your product. As such, there are many heatmap tools out there. Is there an area of your app or website where your users tend to linger? Are they trying to push what they think is a button but isn’t? Are they ignoring a key element? Heatmaps answer these questions and...

April 15, 2021 by Ángela Gómez Sánchez

August 2019 While writing my articles I do a lot of research. And there are so many great articles across the internet that no one sees or recognizes. Because of this, we from Bluespace have decided to start a new series. Every second week we’ll publish a curated list of new, upcoming, popular and high quality articles from around the web. ...

August 22, 2019 by Annemarie Bufe