Which analytics solution is best for my platform? Hotjar does not support mobile apps. It only works on websites and web-based applications.  Hotjar launched a beta version of their web-based service as an app in 2017 and took it offline just one year later. The end goal was to create a software development kit (SDK) for their customers to track...

February 28, 2022 by Audrey Meissner

Heatmaps are a practical data visualization tool to know how your users navigate your product. As such, there are many heatmap tools out there. Is there an area of your app or website where your users tend to linger? Are they trying to push what they think is a button but isn’t? Are they ignoring a key element? Heatmaps answer these questions and...

April 15, 2021 by Ángela Gómez Sánchez

What Are Mobile Heatmaps? In short, mobile app heatmaps are a visual overlay of an array of colors to represent user interactions. Heatmaps represent the average user activity, which allows you to see what elements get the most attention. The human eye can comprehend these colors effortlessly and much quicker than humans can analyze a set of...

April 5, 2021 by Kai

Prepare the Heatmap Analysis Don’t start to read heatmaps blindly. Experienced analysts think about a goal they want to achieve with their touch heatmap analysis. This helps to approach the analysis more objectively and to work more systematically. Overall, less time is wasted with an unnecessary and aimless analysis that comes to nothing or...

January 31, 2020 by Stefanie Hain