The Ultimate Guide to Mobile App KPIs in 2020
January 4, 2020 by Jonas KurzwegSo you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. Naturally, you hope that your audience likes it as much as you do, or at least enough to generate some revenue! But how do…
User Recordings: The Full Guide
January 2, 2020 by Annemarie BufeLet's be honest. Here's the truth about working in product UX/UI:"Because every person knows what he likes, every person thinks he is an expert on user interfaces." - Paul Heckel But that's not how it works. Diving deep in the user's mind and figuring out the optimal user flow is not an easy task. That's why User Recordings have become…
Mobile UX: The Complete Guide
January 2, 2020 by Annemarie BufeA great idea alone does not make for a great app. Mobile UX (=User Experience) and the design of your app are just as important for success. “...the average app loses 77% of its DAUs (editors note: daily active users) within the first 3 days after the install.” - Andrew Chen In order to decrease this number, you have to give…
Gamification Examples 2020: Introducing Game Elements to Your App
January 2, 2020 by Anastasia KhomychMobile games are actively conquering markets across the world. A recent report by Statista has shown that there are currently over 2,300 million active mobile gamers worldwide, and this number will be growing. So why are people addicted to games so much? In the following, we are going to show you gamification examples. In 1998, British professor Matthias Koepp studied…
5 Ways to Boost In-App Engagement Metrics for 2020
January 2, 2020 by Sam MakadIn-app engagement metrics are the gold standard of the tech world. They are a befitting reflection of touch points that customers have with products and apps. So much so that in an ideal ecosystem, they often end up dictating the direction of technological development. As Steve Jobs puts it, “You’ve got to start with the customer experience and work back…