User journey mapping: a complete guide (Examples and FREE Templates)
January 17, 2022 by Alice RuddigkeitUser journey map (also known as customer journey map or experience map) is a way to visually structure your knowledge of potential users and how they experience a service. Customer journey maps are also a popular workshop task to align user understanding within teams. If backed up by user data and research, they can be a high-level inventory that helps…
Travel app development: 4 features that win over travelers
November 25, 2021 by Audrey EgittonIt takes a lot for an app to stand out in the travel industry. Well-established giants like Airbnb, Booking.com and Tripadvisor tend to dominate the scene — and with good reason. The best travel apps of 2021 leverage user insights to develop useful features that make them stand out from the competition. There are so many apps to choose from;…
Best tools to run mobile app A/B testing: Enhance experiments with qualitative data
November 22, 2021 by Jane LeungBeing confident in what you don't know is the start of any successful A/B testing campaign. Business decisions based purely on gut feelings or past experiences are biased and may not have the end user’s best interest in mind. A/B testing and an overall culture of experimentation help mobile app product managers and marketers reduce the cost of new ideas…
Mobile App Security: How to Make Sure that Your App Is Safe for Users
September 16, 2021 by Ben HartwigProperly securing your app is vital to protect users who choose to download it and expect a safe app. Apps that lack proper mobile app security can make the device vulnerable and subject users to breaches and identity theft. Additionally, your reputation and brand can suffer as a result of security gaps. Read on to learn more about how to…
5 Fantastic Remote Usability Testing Tools You Can Use Now
September 7, 2021 by Jonas KurzwegThe following is a difficult situation for everyone that conducts usability tests: You need to do your job, but usability studies on the field have become practically impossible to do. Fortunately, there are great remote usability testing tools on the market that connect you with testers. However, here's what you want to avoid: Getting stuck with awful testing tools. Instead…