The Ultimate Guide to Mobile App KPIs in 2020

So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. Naturally, you hope that your audience likes it as much as you do, or at least enough to generate some revenue! But how do…

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User Recordings: The Full Guide

Let's be honest. Here's the truth about working in product UX/UI:"Because every person knows what he likes, every person thinks he is an expert on user interfaces." - Paul Heckel But that's not how it works. Diving deep in the user's mind and figuring out the optimal user flow is not an easy task. That's why User Recordings have become…

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Mobile UX: The Complete Guide

A great idea alone does not make for a great app. Mobile UX (=User Experience) and the design of your app are just as important for success. “...the average app loses 77% of its DAUs (editors note: daily active users) within the first 3 days after the install.” - Andrew Chen In order to decrease this number, you have to give…

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Gamification Examples 2020: Introducing Game Elements to Your App

Mobile games are actively conquering markets across the world. A recent report by Statista has shown that there are currently over 2,300 million active mobile gamers worldwide, and this number will be growing. So why are people addicted to games so much? In the following, we are going to show you gamification examples. In 1998, British professor Matthias Koepp studied…

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5 Ways to Boost In-App Engagement Metrics for 2020

In-app engagement metrics are the gold standard of the tech world. They are a befitting reflection of touch points that customers have with products and apps. So much so that in an ideal ecosystem, they often end up dictating the direction of technological development. As Steve Jobs puts it, “You’ve got to start with the customer experience and work back…

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