User Recordings: The Full Guide
October 16, 2019 by Jonas KurzwegLet's be honest. Here's the truth about working in product UX/UI:"Because every person knows what he likes, every person thinks he is an expert on user interfaces." - Paul Heckel But that's not how it works. Diving deep in the user's mind and figuring out the optimal user flow is not an easy task. That's why User Recordings have become…
Mobile Marketing: Advantages and Disadvantages
October 7, 2019 by Jonas KurzwegHere's the uncomfortable truth about mobile apps: Building a great app is not enough.If you have a good idea, the competition is already close behind or even ahead of you.As a mobile app professional, you are constantly fighting against low traction and therefore low revenue. Image SourceThere is a lot of money to be made in the mobile app market.…
Product Management Courses: Top 7 Platforms
October 1, 2019 by Annemarie BufeThe best way to advance your product management career is to develop yourself. But when you work 40+ hours per week, it is difficult to visit seminars, college courses or other further education programs. In this article I want to introduce you to the 7 best platforms for attending product management courses online. Advance your education and push your career.…
5 Ways to Boost In-App Customer Engagement
September 30, 2019 by Sam MakadIn-app engagement metrics are the gold standard of the tech world. They are a befitting reflection of touchpoints that customers have with products and apps. So much so that in an ideal ecosystem, they often end up dictating the direction of technological development. As Steve Jobs puts it, “You’ve got to start with the customer experience and work back toward…
The Ultimate Guide to KPIs for Mobile Apps
September 29, 2019 by Jonas KurzwegSo you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. Naturally, you hope that your audience likes it as much as you do, or at least enough to generate some revenue! Once the app…