Product Management Courses: Top 7 Platforms
March 14, 2019 by Annemarie BufeThe best way to advance your product management career is to develop yourself. But when you work 40+ hours per week, it is difficult to visit seminars, colleges courses or other further education programs. A flexible option to learn and progress are MOOCs (Massive Open Online Courses). MOOCs are courses available over the internet and can educate a large number…
Mobile UX: What you should know
March 8, 2019 by Annemarie BufeA great idea alone does not make for a great app. The mobile user experience and the design of your app are just as important for success. “...the average app loses 77% of its DAUs (editors note: daily active users) within the first 3 days after the install.” - Andrew Chen In order to decrease this number, you have to give…
How to Monitor Your Mobile App Onboarding
February 25, 2019 by Annemarie BufeYou think you’ve designed the most user-friendly onboarding process, introduced your users to how your app works and what they can expect from your app. There are many other app developers who think the same - and have just created an onboarding experience that confuses and deters users. “32 percent learn about application performance issues from end users” - ManageEngine…
Mobile Marketing isn’t the future – it’s the present!
February 18, 2019 by Annemarie BufeBefore doing research for this article I wanted to tell you that mobile marketing is the future. But actually, the world becomes more mobile-centric every day–it’s the present. If you haven’t thought about it yet, you’re already behind. But don’t worry! It’s not too late to start now! If you work on a mobile app, mobile marketing can drive your…
4 key things that matter to find the right analytics tool for you
February 16, 2019 by Jonas KurzwegThe Need for Analytics If you’re reading this, then you likely either have, or will soon have, an app on the market. In today’s market, new apps appear by the thousands every day, so how do you keep your app from becoming lost in the crowd and bring it to the top of the charts? With so many competitors, do…