The Solution to Use After Appsee’s Acquisition

You’ve heard it from Appsee itself, read it in the news or just came around this blog post and are wondering what I’m writing about. Appsee got acquired from ServiceNow recently. First of all, we congratulate the Appsee Team for taking this step. Part of the acquisition deal is that Appsee’s service will shut down and Appsee R&D team will…

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The Perfect Customer Journey Map

“...maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” - McKinsey What is a customer journey map? A customer journey map is a visual representation which helps you…

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Top 6 App Development Agencies in Berlin

You have the next big app idea - but yet you lack the technical expertise. We did the research and are going to showcase the top app development agencies in Berlin. Before that, let’s find out what you should look out for when choosing an app development agency. How do you pick the right agency? There are three major points…

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How to Follow the App Store Guidelines and Prevent Low Quality Apps

Did you ever get so frustrated with an app that you uninstalled it immediately? Frustration is an emotional state that a person reaches, when she/he can’t overcome an obstacle or achieve a goal. The term “user frustration” is used when the frustration is caused by a computer, smartphone or other technical device. If something frustrates the user, he won’t use…

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What is Product Management?

What is Product Management? Martin Eriksson defines product management as “the intersection between business, technology and user experience”. Source: Martin Eriksson Business - The product manager focuses on how to optimize the product and how to maximize the business value from this. To achieve this, he has to close the communication gap between developers, customers and business. UX - Product…

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