20+ Compelling UX Statistics Everyone Must Know
June 27, 2019 by Annemarie BufeUser Experience Statistics User Experience (UX) is as important for the success of your app as the content and functionality. Unfortunately, this aspect is often overlooked. The following UX statistics showcase the importance of the profession: Every $1 invested in UX results in a return of $100 (ROI = 9,900%)39% will stop engaging with content when the images won’t load…
Mastering Product Roadmaps
June 3, 2019 by Annemarie BufeHave you ever planned a vacation trip? A company party? A meeting? You’ve probably written down where you have to be, at what time, and which deadlines you have to keep. A roadmap helps you to find your way from your current to your goal status. What is a product roadmap? A product roadmap is a plan that summarizes the…
“Please Reconnect” – Offline UX in Mobile Apps
May 24, 2019 by Annemarie BufeBefore boarding a plane, I always open NYTimes, Facebook or Twitter to download content. These apps have thought intensively about offline usability. I engage with these apps for hours as there are very few apps that work well offline. These apps have been exploiting a niche - creating engagement even when the user is offline. Entering a plane is not…
The Solution to Use After Appsee’s Acquisition
May 16, 2019 by Jonas KurzwegYou’ve heard it from Appsee itself, read it in the news or just came around this blog post and are wondering what I’m writing about. Appsee got acquired from ServiceNow recently. First of all, we congratulate the Appsee Team for taking this step. Part of the acquisition deal is that Appsee’s service will shut down and Appsee R&D team will…
The Perfect Customer Journey Map
May 14, 2019 by Annemarie Bufe“...maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” - McKinsey What is a customer journey map? A customer journey map is a visual representation which helps you…
