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A blog about app User Experience


Mobile app metrics: essential metrics to track in your job role

Mobile app metrics to track for Product Manager In the mobile industry, the product manager plays a significant role. At the same time, a job position like this might cover different angles of responsibilities. However, there are some key app analytics metrics that all app product managers should look at.  Active App Users You can segment and...

May 23, 2022 by Iryna Lukashuk


What is app analytics?

Understanding mobile analytics Let's start with mobile analytics. These are analytics that track user behavior for apps on your phone instead of apps on your desktop. Mobile analytics gathers data from mobile app users to track and record behavior and report on an app's performance. They are used to improve retention, engagement, and conversions....

April 8, 2022 by Jane Leung


The Complete SDK Map 2022

Whether you design, code, test or analyze an app, you need different SDKs for different tasks. Some SDKs have an overlap in functionality, while others are specific to one single task. The right or wrong SDK can make your app run smoothly or fail. Google released the Google Play SDK Index at Google I/O. This serves as a great resources for...

April 6, 2022 by Annemarie Bufe