Mobile app metrics to track for Product Manager In the mobile industry, the product manager plays a significant role. At the same time, a job position like this might cover different angles of responsibilities. However, there are some key app analytics metrics that all app product managers should look at.  Active App Users You can segment and...

May 23, 2022 by Iryna Lukashuk

Quantum Metric source: quantum metric website Type: web-first tool with some mobile app analytics features Good for: user journey mapping and user analytics Cost: No free trial, prices not listed G2 rating: 4.7/5 Analysts and engineers agree: Quantum Metric delivers great results with minimum dev effort. Its session replay feature irons out...

April 21, 2022 by Audrey Meissner

What is User Centered Design? User Centered Design (sometimes called user-centric design) is a highly customer-centric approach to building and developing products. Sometimes referred to as human-centered design, it is more than a design process - it is both a philosophy and a framework. It means putting the needs and desires of your customers at...

April 18, 2022 by Marilyn Wilkinson

Despite knowing that we can never really assume what our customers are thinking, it’s hard to break the habit of thinking your experiences spell out the truth for you and your team. So why is the natural instinct to assume rather than to ask for the data first?  Assumptions save our brain energy, connecting dots that aren’t there The truth is,...

April 13, 2022 by Kishan Gupta

Understanding mobile analytics Let's start with mobile analytics. These are analytics that track user behavior for apps on your phone instead of apps on your desktop. Mobile analytics gathers data from mobile app users to track and record behavior and report on an app's performance. They are used to improve retention, engagement, and conversions....

April 8, 2022 by Jane Leung

Whether you design, code, test or analyze an app, you need different SDKs for different tasks. Some SDKs have an overlap in functionality, while others are specific to one single task. The right or wrong SDK can make your app run smoothly or fail. Google released the Google Play SDK Index at Google I/O. This serves as a great resources for...

April 6, 2022 by Annemarie Bufe

There’s not a single successful app on the app store that didn’t invest in a powerful SDK stack. Analytics SDKs, in particular, will help you to determine how people use your app. They enable you to find out which features are being used how much every day and help to identify how newly shipped features perform. If you know how to use your...

February 2, 2022 by Jonas Kurzweg

What is user journey mapping? Imagine your product is a supermarket and your user is the person wanting to refill their fridge. They need to:  Decide what to buy, and in what supermarket will they be able to find and afford it Remember to bring their coupons Get there Park there  Find everything Pay Pack it up Get home Unpack Save the new coupons...

January 16, 2022 by Alice Ruddigkeit