The Perfect Customer Journey Map

“...maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” - McKinsey What is a customer journey map? A customer journey map is a visual representation which helps you…

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Top 6 App Development Agencies in Berlin in 2020

You have the next big app idea - but yet you lack the technical expertise. We did the research and are going to showcase the top app development agencies in Berlin. Before that, let’s find out what you should look out for when choosing an app development agency. How do you pick the right agency? There are three major points…

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8 Mobile App Onboarding Best Practices

App onboarding is the first impression of an app - just like a handshake with a stranger. If it’s dubious you leave. To not let your onboarding process be like a dubious handshake you should care about some small but important mobile app onboarding best practices. #1 Know your target group Every mobile app should have a target group. It…

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Detect Hidden User Frustrations

Introduction In today’s digital economy, it is no longer enough for an organization to deliver merely a product or service. Every successful organization is in the business of delivering User Experience. User expectations have now changed, to an experience that’s intuitive, personalized, memorable and omnichannel. The stakes of not keeping up to this new expectation are high: One in three…

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3 Hidden Secrets for Tracking Mobile App Onboarding

You think you’ve designed the most user-friendly onboarding process. You have found the best way to show your users how your app works and what they can expect from your app. There are many other app developers who think the same - and have just created an onboarding experience that confuses and deters users. “32 percent learn about application performance…

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