8 Gestalt Principles to improve your app design (Infographic)
February 1, 2019 by Annemarie BufeWhat makes an app successful? The idea? Yes! But that’s not all. The design is crucial as well. German psychologists have discovered how the human brain naturally organizes, understands, and perceives visual elements. The result is the Gestalt Principles. Implementing these Principles to your app improves the design, as well as the functionality. Take a look at the following infographic.…
Qualitative vs. Quantitative Analysis (Exclusive Infographic)
January 24, 2019 by Annemarie Bufe52% of users say that a bad mobile experience made them less likely to engage with a company. User Experience is important Measure it. Improve it. But what is the right way? Qualitative Analysis? Quantitative Analysis? A combination of both? Where are the differences and which methods and tools are the right? If you have no idea about qualitative and…
How not to lose users during app onboarding (Part 1)
December 6, 2018 by Annemarie BufeDo you remember the first days of your job? In a business context “onboarding” is used for new employees joining an organization. UX designers use this word for the process which makes the user familiar with their app. The onboarding process in companies is complex, structured and important. The company cares about their new employees, gives them a good first…