Data-Driven Product Management: Achieve Global App Growth
March 17, 2020 by Dalibor StajicWith over 3.2 billion smartphone users worldwide, the mobile app market has become a highly competitive landscape. Achieving global adoption of an app doesn’t just happen overnight, but it is within reach. It requires a data-driven localization strategy that accounts for differences in language, search behavior, and a willingness to pivot product positioning (and messaging) to meet the needs of…
Mobile UX Design: The Complete Expert Guide 2020
March 2, 2020 by Annemarie BufeA great idea alone does not make for a great app. Mobile UX (=User Experience) and the design of your app are just as important for success. “...the average app loses 77% of its DAUs (editors note: daily active users) within the first 3 days after the install.” - Andrew Chen In order to decrease this number, you have to give…
UX Tools: 11 Powerful Tools To Make Your Life Easy in 2020
February 28, 2020 by Jonas KurzwegAccording to Thomas Carlyle, “man is a tool-using animal. Without tools he’s nothing, with tools he is all” - and I tend to agree. Imagine walking in your office, sitting down and doing your daily UX routine without the use of any tools, just with the power of your mind. Impossible! UX Tools have a life-changing impact on your professional…
User Recordings: The Full Guide
February 10, 2020 by Annemarie BufeLet's be honest. Here's the truth about working in product UX/UI:"Because every person knows what he likes, every person thinks he is an expert on user interfaces." - Paul Heckel But that's not how it works. Diving deep in the user's mind and figuring out the optimal user flow is not an easy task. That's why User Recordings have become…
Push Notification UX: The Full Guide 2020 (Updated)
February 9, 2020 by Annemarie BufeThe most important reason that causes people to delete mobile apps is annoying push notification UX. But there is an easy way to turn this anti-UX pattern into something useful and valuable for you and your user. You just have to pay attention to some important rules. Push notifications get the direct attention of your users. If you design your push…