Mobile UX Design: The Complete Expert Guide 2021
May 3, 2021 by Annemarie BufeA great idea alone does not make for a great app. Mobile UX (user experience) and the design of your app are just as important for its success. “...the average app loses 77% of its DAUs within the first 3 days after the install.” — Andrew Chen To decrease the number of lost daily active users, you have to give…
Product Analytics Tools: Top 5 2021 (Expert Guide)
April 27, 2021 by Jonas KurzwegAccording to McKinsey, data-driven organizations are 23 times more likely to acquire customers. They are also six times more likely to retain customers and 19 times more likely to be profitable as a result. To be data-driven, you have to carefully select the product analytics tools you use. However, there are so many vendors on the market that it can be…
Push Notification UX: The Full Guide 2021 (Updated)
April 19, 2021 by Annemarie BufePush notifications get the direct attention of your users. If you design your push notifications right and send them at the right time to the right target group, they are a valuable tool. Yet 71% of users uninstall apps because of annoying push notifications. This means there is a disconnect between the designer of the notifications and the user. Luckily,…
The Complete SDK Map 2021
April 5, 2021 by Annemarie BufeWhether you design, code, test or analyze an app, you need different SDKs for different tasks. Some SDKs have an overlap in functionality, while others are specific to one single task. The right or wrong SDK can make your app run smoothly or fail. The unfortunate truth: no SDK supports all of your needs. There was no overview of all…
The Ultimate Guide to Mobile App KPIs in 2021
April 1, 2021 by Jonas KurzwegYou have created an awesome mobile app. Now what? Naturally, you hope that your audience likes it as much as you do, or at least enough to generate revenue! But how do you define success and measure your progress towards your ultimate goals? It starts by determining the KPIs and metrics that matter the most for your mobile app. Bookmark this article;…