It takes a lot for an app to stand out in the travel industry. Well-established giants like Airbnb, Booking.com and Tripadvisor tend to dominate the scene — and with good reason.  The best travel apps of 2021 leverage user insights to develop useful features that make them stand out from the competition. There are so many apps to choose from;...

November 24, 2021 by Audrey Meissner

What is A/B testing?  In mobile app marketing, A/B testing is often used to optimize conversion rate. It’s a controlled experiment where a sample size of users is randomly split into two groups. One group is exposed to the treatment. The latter is used as a control to measure changes. Group A is exposed to the variant, such as different font...

November 21, 2021 by Jane Leung

How App Stores Approach Security   App stores may not be concerned with security, as their goal is to simply make money, not to protect their customers. There are several scam apps that a customer can purchase because these stores do not prioritize safety. Sensitive data within profiles is open to certain apps that have malicious code embedded...

September 16, 2021 by Ben Hartwig

UserZoom UserZoom offers different versions of finding usability problems: remote or in the lab, moderated or unmoderated. You can interview users while they use your app, and you can watch interviews and sessions later. Moreover, if you’ve never done remote usability testing before — or need inspiration — UserZoom offers study templates. Besides...

September 6, 2021 by Jonas Kurzweg

1. Coursera Coursera is the world’s largest platform for online courses. It offers classes and specializations from universities and other institutions. In addition, unlike most other sites, Coursera also offers the chance to earn an accredited master’s degree. Coursera Courses: $29-$99 per course .You can choose from multiple product management...

June 28, 2021 by Annemarie Bufe

1. Capture Install UXCam in under 5 minutes. We capture complete microinteraction data — every gesture, every tap and every event — without instrumentation, saving enormous engineering resources. Concerned about data privacy? Learn how to hide sensitive data on UXCam. 2. Visualize UXCam analyzes the microinteraction data gathered and provides you...

May 16, 2021 by Jonas Kurzweg

What Is a Conversion Funnel? UXCam’s Funnel Analysis A conversion funnel is a tool used to evaluate and comprehend the process of turning a curious consumer into a loyal customer. The better you understand the process of the customer, the easier it is to improve the steps to increase consumer flow and, in turn, sales and KPIs. When talking about...

May 10, 2021 by Jonas Kurzweg

What is Mobile UX Design? Mobile UX encompasses the subjective experience that a user has with a mobile app. This includes both good and bad experiences, as well as emotions. UX design is the process of creating a product that is delightful to interact with and provides a meaningful and relevant experience. It includes but is not limited to...

May 2, 2021 by Annemarie Bufe