How not to lose users during app onboarding
February 6, 2020 by Annemarie BufeAccording to Harvard Researcher Amy Cuddy, trust is the most important when making a first impression. Consider this when you design onboarding. Your users have very limited storage space on their smartphones. If your app manages to stay on it: Congratulations, you became part of their life. If your app makes a bad first impression --> it's gone in seconds.…
User Onboarding: 4 Great Onboarding Examples 2020
January 28, 2020 by Annemarie BufeHave you ever tried to give your granny a new mobile device with a complex to handle app on it? With a fancy onboarding process and complicated gesture controls? I don’t want to say that your granny isn’t cool and “on time” but I think she could be deterred. I’m sure my granny would be! When you design your onboarding…
Mobile First Design: Guidelines
January 24, 2020 by Annemarie BufeToday, smartphones are used more often than desktop PCs. We check our mobile phone, on average, 150 times a day! The smartphone is always with us. We have it in our hands in every situation in life, whether at the train, at home or during the lunch break at work. So why do so many developers and companies ignore this?…
What is Product Management?
January 15, 2020 by Annemarie BufeWhat is Product Management? Martin Eriksson defines product management as “the intersection between business, technology and user experience”. Source: Martin Eriksson Business - The product manager focuses on how to optimize the product and how to maximize the business value from this. To achieve this, he has to close the communication gap between developers, customers, and business. UX - Product…
App Permissions Request Guide: How to Stop Losing Users
January 9, 2020 by Annemarie BufeHey you. Allow us to access your location, phone contacts and photos to read this article. We won’t tell you why we need this information. Please click on “Allow” now. Okay, this is exaggerated, but sometimes it feels like this when apps ask for permissions. Right? You only have one chance send out an app permission request. To increase your…