What Is a Product Analytics Tool? Product analytics tools measure and summarize user interactions in software applications. This includes applications for both web and mobile devices. The analysis of your product can lead to insights into onboarding, retention or churn. Capturing events and user journeys is the industry-standard capability of a...

April 26, 2021 by Jonas Kurzweg

What Is Push Notification UX? A push notification is a text message which is sent by an app on your smartphone. There are push notifications on desktops sent by web browsers too, but this article focuses on mobile apps. Push notifications are sent for several reasons. These are some of them: Highlights from the app, e.g., coupons or news....

April 18, 2021 by Annemarie Bufe

What Mobile App KPIs Are “KPI” stands for “key performance indicator.” Understanding the purpose of mobile app metrics and how to apply them to your business should be the first step you take when you develop a strategy for your app. Regular reporting and analysis of mobile app KPIs lead to generating more revenue. How? The awareness of your...

March 31, 2021 by Jonas Kurzweg

User Behavior Analytics User behavior analytics (UBA) is all about security. It takes into consideration how the user behaves with your product but in a very particular way: The goal is to identify whether there are any security incidents taking place. How is this done? Patterns are created based on typical human user behavior, and this way you...

March 31, 2021 by Ángela Gómez Sánchez

How To Choose the Right UX Tool We found four key aspects that matter when choosing the right User Experience (UX) tool: Usefulness: How well does the tool solve your problem? Usability: Is the tool easy to use on a day-to-day basis? Collaboration: Is it easy to share your work with others? Integration: Are there any integrations with other...

March 17, 2021 by Jonas Kurzweg

Gestalt Principles of Visual Perception Law of Proximity People tend to group together elements that are near each other. It doesn’t matter if these elements have different shapes, sizes or colors. Proximity is more powerful than similarity or colors. Watch the next picture. What are your first thoughts? You probably think that there are three...

March 11, 2021 by Annemarie Bufe

LinkedIn User Onboarding Flow LinkedIn — a professional social network — has a 740+ million user base from over 200 countries. The LinkedIn app has a consistent user onboarding flow across different devices, meaning that regardless of whichever mobile device you choose to use, you have the same user experience. When you download the LinkedIn app...

February 22, 2021 by Jonas Kurzweg

Research Your Audience It is important to carefully consider the needs, desires and personality of your app community. As a result, you will better understand how to introduce gaming elements within the app. For example, you can send a survey to current or potential users asking them which mobile games they typically play and what they like most...

February 17, 2021 by Anastasia Khomych