Mobile App Analytics Platforms – Achieve Market Dominance
October 12, 2019 by Jonas KurzwegEverywhere you turn these days, someone is talking about mobile app analytics platforms. Analytics is “the systematic computational analysis of data or statistics,” or “information resulting from the systematic analysis of data or statistics,” according to Google’s online dictionary. While it might seem like a new idea, analytics has been around for a long time. When you were stopped in…
Mobile Marketing: Advantages and Disadvantages
October 7, 2019 by Jonas KurzwegHere's the uncomfortable truth about mobile apps: Building a great app is not enough.If you have a good idea, the competition is already close behind or even ahead of you.As a mobile app professional, you are constantly fighting against low traction and therefore low revenue. Image SourceThere is a lot of money to be made in the mobile app market.…
Product Management Courses: Top 7 Platforms
October 1, 2019 by Annemarie BufeThe best way to advance your product management career is to develop yourself. But when you work 40+ hours per week, it is difficult to visit seminars, college courses or other further education programs. In this article I want to introduce you to the 7 best platforms for attending product management courses online. Advance your education and push your career.…
5 Ways to Boost In-App Engagement Metrics for 2020
September 30, 2019 by Sam MakadIn-app engagement metrics are the gold standard of the tech world. They are a befitting reflection of touch points that customers have with products and apps. So much so that in an ideal ecosystem, they often end up dictating the direction of technological development. As Steve Jobs puts it, “You’ve got to start with the customer experience and work back…
Speaking From Experience – The CEO’s Guide To UX
September 26, 2019 by Milosz KrasińskiAs a CEO, you’ll already know that your business begins and ends with the customer, or user. Not to be confused with customer loyalty, the term ‘user experience’ embraces the relationship between customer and brand and is based on a wide range of factors. As the name suggests, user experience is all about a customer’s perception of your brand -…