What you should know about Mobile User Experience

A great idea alone does not make for a great app. The mobile user experience and the design of your app are just as important for success. “...the average app loses 77% of its DAUs (editors note: daily active users) within the first 3 days after the install.” - Andrew Chen In order to decrease this number, you have to give…

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The key to intuitive UX – Gestalt Principles

You are confident that you decide where you put your attention on. That's right, but it's only half the truth. There are Principles that determine how people naturally perceive visual elements and you, as well as your users, are influenced by it, too. If you understand the Gestalt Principles you understand how to create a better UX. You will be…

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The Ultimate Guide to KPIs for Mobile Apps

So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. You’re even starting to see some measurable results based on industry standard key performance indicators. Naturally, you hope that your audience likes it as much…

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