How to Follow the App Store Guidelines and Prevent Low Quality Apps
April 17, 2019 by Annemarie BufeDid you ever get so frustrated with an app that you uninstalled it immediately? Frustration is an emotional state that a person reaches, when she/he can’t overcome an obstacle or achieve a goal. The term “user frustration” is used when the frustration is caused by a computer, smartphone or other technical device. If something frustrates the user, he won’t use…
What is Product Management?
April 15, 2019 by Annemarie BufeWhat is Product Management? Martin Eriksson defines product management as “the intersection between business, technology and user experience”. Source: Martin Eriksson Business - The product manager focuses on how to optimize the product and how to maximize the business value from this. To achieve this, he has to close the communication gap between developers, customers and business. UX - Product…
Detect Hidden User Frustrations
April 11, 2019 by Jonas KurzwegIntroduction In today’s digital economy, it is no longer enough for an organization to deliver merely a product or service. Every successful organization is in the business of delivering User Experience. User expectations have now changed, to an experience that’s intuitive, personalized, memorable and omnichannel. The stakes of not keeping up to this new expectation are high: One in three…
Product Management Courses: Top 7 Platforms
March 14, 2019 by Annemarie BufeThe best way to advance your product management career is to develop yourself. But when you work 40+ hours per week, it is difficult to visit seminars, colleges courses or other further education programs. In this article I want to introduce you to the 7 best platforms for attending product management courses online. Advance your education and push your career.…
Mobile UX: What you should know
March 8, 2019 by Annemarie BufeA great idea alone does not make for a great app. Mobile UX (=User Experience) and the design of your app are just as important for success. “...the average app loses 77% of its DAUs (editors note: daily active users) within the first 3 days after the install.” - Andrew Chen In order to decrease this number, you have to give…
