Mobile App UX Design Best Practices An intuitive UX Design directly translates to an increase in all product metrics and revenue. According to Forrester, investing in UX can result in an ROI of up to 9,900%. Here are UX Design best practices that’ll improve the KPIs of your mobile app: #1 Gather Demographic Data Let’s start with the basics: Do...

September 13, 2020 by Jonas Kurzweg

What is Product Management? Product management supports and manages all activities of a product’s life cycle from market analysis, to development, positioning, product launch, and marketing. The goal of a product manager is to analyze and understand the customers and develop a solution that not just solves the problem, but exceeds the customer’s...

September 12, 2020 by Annemarie Bufe

What is Mobile App Tracking? Mobile app tracking refers to the process of capturing data points for mobile apps. These data points could be metrics like user count, session count or device usage. You can track your mobile app with the help of SDKs. You can add an SDK to your app by adding a few lines of code. This enables your app to communicate...

August 16, 2020 by Jonas Kurzweg

Analyze Deployed UX Designs Assuming you’re not working on your very first UX project, you’ve had your work implemented before, and there’s a solid chance that your current project is intended to serve the same audience that your previous project served. If so, the worst thing you can do is start from scratch, because you have a goldmine of...

June 22, 2020 by Kayleigh Alexandra

User Experience Branding and Personalized Content UX is much more than just digital touchpoints and user interfaces on a screen. It encompasses the user’s entire journey through your service, be it purely online or extending offline. These experiences impact what stories your users tell other people and the world at large about your brand. And...

May 19, 2020 by Uwe Dreissigacker

The How and Why of Cognitive Psychology What is cognitive psychology? In a nutshell, cognitive psychology is defined as a psychological research model based on information processing models. Information processing models such as perception, attention, memory and conscious decision-making all appear in cognitive psychology as baseline principles...

May 19, 2020 by Daniela McVicker

Dozens of the best product management conferences are held each year, attracting thousands of product professionals all over the world. Amid the fast-spread of coronavirus (COVID-19) and due to health risks and concerns of attending in-person large public events, many product management conferences worldwide scheduled to take place in the...

March 18, 2020 by Graziele Costa Moreira

Focused Localization Strategy At a high level, your product plan must include global transformation. The prime requirement to global app growth is referred to as localization (l10n). It may not have been applicable to you before now. However, increased competition in any market means that your users will demand increased customization. This...

March 16, 2020 by Dalibor Stajic