What are User Recordings? Just analyzing numbers and watching charts doesn’t give exact information about what actually happens inside the app. Even other successful qualitative analytics methods like user testing don’t show the complete journey a user takes. Problems are often hidden in dead angles. They appear in situations where a tester in an...

February 9, 2020 by Annemarie Bufe

Benefit-oriented: Explaining the core value Take in mind that your users have downloaded your app to solve a problem. The first screen of your onboarding process should explain what kind of problem your app solves and what the users can expect from your app. It doesn’t explicitly explain how to use the app. This can be the point where you...

February 5, 2020 by Annemarie Bufe

What is a Mobile First Strategy? A Mobile First strategy is a product strategy that prioritizes design for smartphones, tablets and mobile devices over design for other larger devices such as desktop PCs. Surprisingly, by developing for the small devices first, designs for larger displays are automatically optimized. Content is prioritized, the...

January 23, 2020 by Annemarie Bufe

1. Creating a Focused Onboarding Program If users do not understand the value proposition of an app, they will not use it. This is what makes ‘onboarding’ a crucial ingredient in the mix. Being the very first step of the process, onboarding also carries the onus of casting a memorable first impression. By highlighting the key features and...

January 1, 2020 by Sam Makad

Reasons for Low Quality Apps and User Frustration If a user downloads and starts an app, but never uses it again, the app can be counted as a “bad app”. In 2018 about 21% of mobile apps were used just once. Reasons for low quality apps are: Role of the developer Minimal knowledge of user demands and expectations No knowledge of the target...

January 1, 2020 by Annemarie Bufe

A decade is coming to an end. The end of the year is a good time to reflect. Let’s take a step back and look at how the progress that was made to help you deliver better app experiences. A holistic analytics solution UXCam has transformed into a complete solution to analyze user behavior. This means that you can start with the big picture of...

December 12, 2019 by Jonas Kurzweg

Conversion Optimisation or, Conversion Rate Optimisation (CRO) is everywhere at the moment – in an age where more and more of our commerce is moving online, the race is on to turn those browsers into buyers. You’ve probably read a few articles and blogs on the subject of CRO but, do they tell you the full story? We’ve found that, from business...

December 8, 2019 by Milosz Krasiński

1. Quantitative Analytics Quantitative Analytics describes data that can be expressed in numbers, for example graphs and charts. Quantitative data will give you an objective basis to work on. An important criteria for choosing a quantitative SDK is the option to track KPIs on a custom dashboard. Since every app is different, “one-size-fits-all”...

October 29, 2019 by Jonas Kurzweg