How do UX professionals view conversion optimisation?

Conversion Optimisation or, Conversion Rate Optimisation (CRO) is everywhere at the moment - in an age where more and more of our commerce is moving online, the race is on to turn those browsers into buyers. You’ve probably read a few articles and blogs on the subject of CRO but, do they tell you the full story?  We’ve found that,…

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The Complete SDK Map 2020

It doesn’t matter if you design, code, test or analyze an app. You need different SDKs for different tasks. Some SDKs have an overlap in functionality, others are specified to one single task. The right or wrong SDK can decide if your app runs successfully or if it fails.  The unfortunate truth: there is no SDK that supports all of…

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11 Essential Mobile SDKs That Will Improve Your App

Here's the good news if you're working on a mobile product: App installs are increasing worldwide. App Downloads Worldwide. Image Source It's always good to be in a growing market. The bad news: Competition is growing, too. Ca. 477 apps find their way into the app store every week. An important weapon in the constant fight against the competition are…

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Why Elon Musk’s Brain Will Change The Future Of UX

In July of this year, it was announced that Microsoft has invested a cool $1 billion in Elon Musk’s brain.  His what, you ask?  We’re not, of course, talking about Musk’s own brain (as valuable as that is) but, his latest venture into the world of artificial intelligence (AI) - tech which can mimic the working of the human brain. …

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Mobile UX Trends for 2020 that You Can’t Miss

It's the same spiel every year. Trends come and go, especially in the fast-moving mobile market. But it's useful to know what's coming up to stay ahead of the game. 2019 is almost over and it's time to cast a cautious glance onto which trends are coming up for 2020 and beyond. I’ve done a lot of research and today…

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