User Recordings: The Full Guide
February 10, 2020 by Annemarie BufeLet's be honest. Here's the truth about working in product UX/UI:"Because every person knows what he likes, every person thinks he is an expert on user interfaces." - Paul Heckel But that's not how it works. Diving deep in the user's mind and figuring out the optimal user flow is not an easy task. That's why User Recordings have become…
How not to lose users during app onboarding
February 6, 2020 by Annemarie BufeAccording to Harvard Researcher Amy Cuddy, trust is the most important when making a first impression. Consider this when you design onboarding. Your users have very limited storage space on their smartphones. If your app manages to stay on it: Congratulations, you became part of their life. If your app makes a bad first impression --> it's gone in seconds.…
Mobile First Design: Guidelines
January 24, 2020 by Annemarie BufeToday, smartphones are used more often than desktop PCs. We check our mobile phone, on average, 150 times a day! The smartphone is always with us. We have it in our hands in every situation in life, whether at the train, at home or during the lunch break at work. So why do so many developers and companies ignore this?…
App Permissions Request Guide: How to Stop Losing Users
January 9, 2020 by Annemarie BufeHey you. Allow us to access your location, phone contacts and photos to read this article. We won’t tell you why we need this information. Please click on “Allow” now. Okay, this is exaggerated, but sometimes it feels like this when apps ask for permissions. Right? You only have one chance send out an app permission request. To increase your…
How to Prevent Low Quality Apps and Decrease User Frustration?
January 2, 2020 by Annemarie BufeDid you ever get so frustrated with an app that you uninstalled it immediately? Unfortunately there are tons of low quality apps on the market. Frustration is an emotional state that a person reaches, when she/he can’t overcome an obstacle or achieve a goal. The term “user frustration” is used when the frustration is caused by a computer, smartphone or…