Mobile Marketing: Advantages and Disadvantages
October 7, 2019 by Jonas KurzwegHere's the uncomfortable truth about mobile apps: Building a great app is not enough.If you have a good idea, the competition is already close behind or even ahead of you.As a mobile app professional, you are constantly fighting against low traction and therefore low revenue. Image SourceThere is a lot of money to be made in the mobile app market.…
Speaking From Experience – The CEO’s Guide To UX
September 26, 2019 by Milosz KrasińskiAs a CEO, you’ll already know that your business begins and ends with the customer, or user. Not to be confused with customer loyalty, the term ‘user experience’ embraces the relationship between customer and brand and is based on a wide range of factors. As the name suggests, user experience is all about a customer’s perception of your brand -…
Funnel Analysis: Ultimate Guide for Product Managers
September 23, 2019 by Jonas KurzwegYou have had a unique idea. You transformed it into a product and now you’re sitting there wondering “well, what now?”. How do you bring the consumers in to turn your idea into profit?How do you increase your consumer retention? Well, no matter which of these questions you’re asking, an optimized conversion funnel analysis is critical for your product’s success.…
Best of Product Management: Advice, Mindset & Roadmaps
September 5, 2019 by Annemarie BufeIn the last curated list we’ve summarized a list of articles about the topic “Product Management and Communication”. This week we’ve again read and summarized the newest, most interesting and most relevant articles for Product Managers. 5 Pieces of Terrible Advice That New Product Managers Get Everybody has to start somewhere. As a new product manager, you ask experienced Product…
Gestalt Principles: The Complete Overview
September 5, 2019 by Annemarie BufeYou are confident that you decide where you focus your attention on. But that's only half the truth. There are principles that determine how people naturally perceive visual elements and you, as well as your users, are influenced by it. If you understand the Gestalt Principles you understand how to create a better UX. You will be able to design…