Round the bend or, just round the corner? As ambitious as he is brilliant, Elon Musk plans to use artificial general intelligence (AGI) in order to create a machine which will equal – and overtake – the capabilities of the human brain. So, what does that actually mean? Essentially, “Frankenmusk” or, Neuralink, to give it it’s proper name, will...

October 22, 2019 by Milosz Krasiński

It’s the same spiel every year. Trends come and go, especially in the fast-moving mobile market. But it’s useful to know what’s coming up to stay ahead of the game. 2019 is almost over and it’s time to cast a cautious glance onto which trends are coming up for 2020 and beyond. I’ve done a lot of research and today I want to present to you my...

October 20, 2019 by Annemarie Bufe

Mobile Marketing Advantages There is no doubt that the success of many apps are built on paid ads. Mobile marketing can: Increase app installs Increase brand awareness Increase engagement rates Increase retention rates Sounds great – but if you don’t know what you’re doing, it’s very easy to overpay for ads. If the cost of the average install...

October 6, 2019 by Jonas Kurzweg

Put yourself in your customer’s shoes In order to begin examining the user experience, a CEO needs to place him or herself at the sharp end of the business – the position of the customer. The idea here is to try to see the brand from the customer’s viewpoint; particularly that of a brand new or potential customer. For this, we’ll also take a...

September 25, 2019 by Milosz Krasiński

5 Pieces of Terrible Advice That New Product Managers Get Everybody has to start somewhere. As a new product manager, you ask experienced Product Managers what they focus on and what they avoid. You ask for experiences and tips. This is a good way to learn, but some of this advice can be bad. Neal Iyer describes 5 pieces of terrible advice...

September 4, 2019 by Annemarie Bufe

What is a digital product roadmap? A digital product roadmap is a plan that summarizes the vision, direction, priorities and progress of a product. Sure, today no one needs to write this down by hand. There exist a lot of tools to create digital product roadmaps. At the end of this article you’ll find a list with digitla product roadmap tools. A...

August 29, 2019 by Annemarie Bufe

Going to the city, walking through different shops and trying to compare different offers can cost time and nerves. Today it’s quite easy to get what you need on the internet. When designing an ecommerce app, there are certain aspects you have to keep in mind if you don’t want to lose the customer before he purchases. The following infographic...

August 4, 2019 by Annemarie Bufe

Step #1: Conducting Research As with general conversion optimization, even your mobile website conversion optimization begins with conducting research. So in your first step toward optimizing your mobile website for conversions, you need to perform some in-depth research and gather data about your mobile users. This data will help you spot the...

July 24, 2019 by Disha Sharma