A simple guide to mobile app UX Analysis (Infographic)
January 24, 2019 by Annemarie Bufe52% of users say that a bad mobile experience made them less likely to engage with a company. User Experience is important. Measure it. Improve it. If you are not sure how to do it, we got you covered — take a look at the infographic below! P.S. To get detailed explanations of the methods of UX Analytics, you can take a…
The future of app onboarding is user-centric
January 2, 2019 by Annemarie BufeHave you ever tried to give your granny a new mobile device with a complex to handle app on it? With a fancy onboarding process and complicated gesture controls? I don’t want to say that your granny isn’t cool and “on time” but I think she could be deterred. I’m sure my granny would be! When you design your onboarding…
How to make your mobile app onboarding even better
December 14, 2018 by Annemarie BufeApp onboarding is the first impression of an app - just like a handshake with a stranger. If it’s dubious you leave. To not let your onboarding process be like a dubious handshake you should care about some small but important aspects of onboarding. Know your target group Every mobile app should have a target group. It is important that…
How not to lose users during app onboarding (Part 2)
December 6, 2018 by Annemarie BufeIn the first part, you’ve learned what onboarding is and why it is important. In the second part, we go a step further and take a more detailed look at app onboarding. There are different ways to onboard your user. It doesn’t matter which option you choose for your onboarding process and if you decide for one option or a…
How not to lose users during app onboarding (Part 1)
December 6, 2018 by Annemarie BufeDo you remember the first days of your job? In a business context “onboarding” is used for new employees joining an organization. UX designers use this word for the process which makes the user familiar with their app. The onboarding process in companies is complex, structured and important. The company cares about their new employees, gives them a good first…