Mastering Digital Product Roadmaps

Have you ever planned a vacation trip? A company party? A meeting? You’ve probably written down where you have to be, at what time, and which deadlines you have to keep. A roadmap helps you to find your way from your current to your goal status. What is a digital product roadmap? A digital product roadmap is a plan that…

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7 Astonishing Mobile Ecommerce UX Statistics (Infographic)

Going to the city, walking through different shops and trying to compare different offers can cost time and nerves. Today it’s quite easy to get what you need on the internet. When designing an ecommerce app, there are certain aspects you have to keep in mind if you don’t want to lose the customer before he purchases. The following infographic…

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Your Full Guide to Mobile Website Conversion Optimization

Most optimizers believe that things that work on desktop work on mobile too.  But at Convert.com, where we power thousands of mobile website A/B tests, we know this doesn't hold for most websites. In fact, we regularly see checkout pages with double digit conversion rates on desktops hardly converting on mobiles. We also see many successful lead-generating desktop pages reporting…

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“Please Reconnect” – Offline UX in Mobile Apps

Before boarding a plane, I always open NYTimes, Facebook or Twitter to download content. These apps have thought intensively about offline usability. I engage with these apps for hours as there are very few apps that work well offline. These apps have been exploiting a niche - creating engagement even when the user is offline. Entering a plane is not…

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The Perfect Customer Journey Map

“...maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” - McKinsey What is a customer journey map? A customer journey map is a visual representation which helps you…

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