11 Essential Mobile SDKs That Will Improve Your App

Here's the good news if you're working on a mobile product: App installs are increasing worldwide. App Downloads Worldwide. Image Source It's always good to be in a growing market. The bad news: Competition is growing, too. Ca. 477 apps find their way into the app store every week. An important weapon in the constant fight against the competition are…

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Why Elon Musk’s Brain Will Change The Future Of UX

In July of this year, it was announced that Microsoft has invested a cool $1 billion in Elon Musk’s brain.  His what, you ask?  We’re not, of course, talking about Musk’s own brain (as valuable as that is) but, his latest venture into the world of artificial intelligence (AI) - tech which can mimic the working of the human brain. …

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Mobile UX Trends for 2020 that You Can’t Miss

It's the same spiel every year. Trends come and go, especially in the fast-moving mobile market. But it's useful to know what's coming up to stay ahead of the game. 2019 is almost over and it's time to cast a cautious glance onto which trends are coming up for 2020 and beyond. I’ve done a lot of research and today…

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Mobile Marketing: Advantages and Disadvantages

Here's the uncomfortable truth about mobile apps: Building a great app is not enough.If you have a good idea, the competition is already close behind or even ahead of you.As a mobile app professional, you are constantly fighting against low traction and therefore low revenue.  Image SourceThere is a lot of money to be made in the mobile app market.…

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Speaking From Experience – The CEO’s Guide To UX

As a CEO, you’ll already know that your business begins and ends with the customer, or user.   Not to be confused with customer loyalty, the term ‘user experience’ embraces the relationship between customer and brand and is based on a wide range of factors.   As the name suggests, user experience is all about a customer’s perception of your brand -…

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