At UXCam, we are helping companies to improve app user experiences on millions of devices every day. Through this journey, we came to understand: Onboarding matters. Onboarding is: The first point of contact with your new users. The process which makes your users familiar with your app. The chance to activate your users. The first impression...

February 4, 2019 by Annemarie Bufe

What makes an app successful? The idea? Yes! But that’s not all. The design is crucial as well. German psychologists have discovered how the human brain naturally organizes, understands, and perceives visual elements. The result is the Gestalt Principles. Implementing these Principles to your app improves the design, as well as the...

January 31, 2019 by Annemarie Bufe

52% of users say that a bad mobile experience made them less likely to engage with a company. User Experience is important Measure it. Improve it. But what is the right way? Qualitative Analysis? Quantitative Analysis? A combination of both? Where are the differences and which methods and tools are the right? If you have no idea about qualitative...

January 23, 2019 by Annemarie Bufe

Do you remember the first days of your job? In a business context “onboarding” is used for new employees joining an organization. UX designers use this word for the process which makes the user familiar with their app. The onboarding process in companies is complex, structured and important. The company cares about their new employees, gives them...

December 5, 2018 by Annemarie Bufe