Detect Hidden User Frustrations
April 11, 2019 by Jonas KurzwegIntroduction In today’s digital economy, it is no longer enough for an organization to deliver merely a product or service. Every successful organization is in the business of delivering User Experience. User expectations have now changed, to an experience that’s intuitive, personalized, memorable and omnichannel. The stakes of not keeping up to this new expectation are high: One in three…
3 Hidden Secrets for Tracking Mobile App Onboarding
February 25, 2019 by Annemarie BufeYou think you’ve designed the most user-friendly onboarding process. You have found the best way to show your users how your app works and what they can expect from your app. There are many other app developers who think the same - and have just created an onboarding experience that confuses and deters users. “32 percent learn about application performance…
Mobile Marketing: The Ultimate Guide to Become an Expert
February 18, 2019 by Annemarie BufeBefore doing research for this article I wanted to tell you that mobile marketing is the future. But actually, the world becomes more mobile-centric every day–it’s the present. If you haven’t thought about it yet, you’re already behind. But don’t worry! It’s not too late to start now! If you work on a mobile app, mobile marketing can drive your…
4 Key Points That Matter When Comparing Mobile Analytics
February 16, 2019 by Jonas KurzwegThe Need for Analytics If you’re reading this, then you likely either have, or will soon have, an app on the market. In today’s market, new apps appear by the thousands every day, so how do you keep your app from becoming lost in the crowd and bring it to the top of the charts? With so many competitors, do…
Skyrocket Your App With User-Focused Onboarding
February 5, 2019 by Annemarie BufeAt UXCam, we are helping companies to improve app user experiences on millions of devices every day. Through this journey, we came to understand: Onboarding matters. Onboarding is: The first point of contact with your new users.The process which makes your users familiar with your app.The chance to activate your users.The first impression users get from your app & brand.…