8 Best Practices for Mobile App Onboarding
December 14, 2018 by Annemarie BufeApp onboarding is the first impression of an app - just like a handshake with a stranger. If it’s dubious you leave. To not let your onboarding process be like a dubious handshake you should care about some small but important aspects of onboarding. #1 Know your target group Every mobile app should have a target group. It is important…
How not to lose users during app onboarding (Part 2)
December 6, 2018 by Annemarie BufeIn the first part, you’ve learned what onboarding is and why it is important. In the second part, we go a step further and take a more detailed look at app onboarding. There are different ways to onboard your user. It doesn’t matter which option you choose for your onboarding process and if you decide for one option or a…
How not to lose users during app onboarding (Part 1)
December 6, 2018 by Annemarie BufeDo you remember the first days of your job? In a business context “onboarding” is used for new employees joining an organization. UX designers use this word for the process which makes the user familiar with their app. The onboarding process in companies is complex, structured and important. The company cares about their new employees, gives them a good first…
Push Notification Opt-In: How to Stop Losing Users
November 25, 2018 by Annemarie BufeAllow us to access your location, phone contacts and photos to read this article. We won’t tell you why we need this information. Please click on “Allow” now. Okay, this is exaggerated, but sometimes it feels like this when apps ask for permissions. Right? You only have one chance to ask your user for a push notification opt-in permission. To…
Push Notification UX: The Full Guide
November 5, 2018 by Annemarie BufeThe most important reason that causes people to delete mobile apps is annoying push notification UX. They are the little bits of information popping up the whole day that no one pays attention to. But there is an easy way to turn this anti-UX pattern into something useful and valuable for you and your user. You just have to pay attention…