Mobile Marketing can increase your app installations significantly. However, a lot of thought and experience needs to be put behind a mobile marketing campaign to find the best...

October 6, 2019 by Jonas Kurzweg

A majority of optimizers don't challenge the status quo when it comes to optimizing for conversions separately for desktops and...

July 24, 2019 by Disha Sharma

Use funnel analysis to improve the conversion and retention rates of your...

May 13, 2021 by Ángela Gómez Sánchez

A systematic, reliable and proven guide on how to increase app installs via mobile...

February 17, 2019 by Annemarie Bufe

If you as a Product Manager want to provide the best product to your potential customers you should learn what the customer journey...

August 22, 2018 by Annemarie Bufe

QR codes offer a cost-effective way to leverage mobile marketing to drive customer engagement and...

July 21, 2021 by Akshay Deogiri