Mobile app metrics to track for Product Manager In the mobile industry, the product manager plays a significant role. At the same time, a job position like this might cover different angles of responsibilities. However, there are some key app analytics metrics that all app product managers should look at.  Active App Users You can segment and...

May 23, 2022 by Iryna Lukashuk

What Are QR Codes and How Do They Work? You must’ve come across QR codes at least once in your life. If not, check the last Amazon package delivered to you, and you’ll find a QR code on it. QR codes are a modernized version of standard barcodes that are nowadays seen almost everywhere. Product packaging, digital wallet payments, and even WhatsApp...

July 21, 2021 by Akshay Deogiri

What Are Conversion Funnels? Picture a regular funnel. Instead of pouring a liquid on it, throw in your customers. Some will make it to the end, while others will drop out before the finish line. Conversion funnels are excellent for mapping user flows and describing the stages in a customer’s journey. Not all of your customers will make it to the...

May 13, 2021 by Ángela Gómez Sánchez

Mobile Marketing Advantages There is no doubt that the success of many apps are built on paid ads. Mobile marketing can: Increase app installs Increase brand awareness Increase engagement rates Increase retention rates Sounds great – but if you don’t know what you’re doing, it’s very easy to overpay for ads. If the cost of the average install...

October 6, 2019 by Jonas Kurzweg

Step #1: Conducting Research As with general conversion optimization, even your mobile website conversion optimization begins with conducting research. So in your first step toward optimizing your mobile website for conversions, you need to perform some in-depth research and gather data about your mobile users. This data will help you spot the...

July 24, 2019 by Disha Sharma

What is mobile marketing? Before we can talk about different mobile marketing strategies, we need to answer the question of what mobile marketing is. It is as simple as the word let you guess: Mobile marketing is every kind of marketing that appears on mobile devices. Mobile marketing is a marketing strategy which reaches the target audience...

February 17, 2019 by Annemarie Bufe

Awareness What the user thinks: He knows that he has a problem, an issue. Nothing more, nothing less, and especially not what a solution could look like. What to do next as a Product Manager: Arouse the customer’s interest. Let him know that your product or company exists and give him the first information and let him get in touch with your...

August 22, 2018 by Annemarie Bufe