Insights
Mobile Marketing: The Ultimate Guide to Become an Expert
A systematic, reliable and proven guide on how to increase app installs via mobile...
February 17, 2019 by Annemarie Bufe
Insights
Mobile Marketing: Advantages and Disadvantages
Mobile Marketing can increase your app installations significantly. However, a lot of thought and experience needs to be put behind a mobile marketing campaign to find the best...
October 6, 2019 by Jonas Kurzweg
App Analytics
Conversion Funnels for Product Managers and Marketers
Use funnel analysis to improve the conversion and retention rates of your...
May 13, 2021 by Ángela Gómez Sánchez
Insights
Your Full Guide to Mobile Website Conversion Optimization
A majority of optimizers don't challenge the status quo when it comes to optimizing for conversions separately for desktops and...
July 24, 2019 by Disha Sharma
Marketing
Customer Journey Stages: The Complete Guide for Product Managers
If you as a Product Manager want to provide the best product to your potential customers you should learn what the customer journey...
August 22, 2018 by Annemarie Bufe
News & Trends
Leverage QR Codes to Boost Your Mobile Marketing
QR codes offer a cost-effective way to leverage mobile marketing to drive customer engagement and...
July 21, 2021 by Akshay Deogiri
Marketing
Mobile app metrics: essential metrics to track in your job role
In a mobile app team, lines can blur between which metrics matter for which role. In our latest blog, guest posted by Iryna from App Radar, we learn what matters to who and...
May 23, 2022 by Iryna Lukashuk
