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A blog about app User Experience


Why creating a data-driven culture has less to do with data than you think

Despite knowing that we can never really assume what our customers are thinking, it’s hard to break the habit of thinking your experiences spell out the truth for you and your team. So why is the natural instinct to assume rather than to ask for the data first?  Assumptions save our brain energy, connecting dots that aren’t there The truth is,...

April 13, 2022 by Kishan Gupta