Are you struggling to justify your design decisions to different stakeholders? Using data to support your decisions can make your life much...

May 22, 2023 by Akorede J. Ayanbisi

A reflection on...

December 12, 2019 by Jonas Kurzweg

A customer journey map is a visualisation that helps you to understand your customer needs, hesitations, and...

May 13, 2019 by Annemarie Bufe

Mobile Marketing can increase your app installations significantly. However, a lot of thought and experience needs to be put behind a mobile marketing campaign to find the best...

October 6, 2019 by Jonas Kurzweg

User engagement is more important than attracting a mass of customers who end up being...

August 1, 2022 by Sam Makad

A majority of optimizers don't challenge the status quo when it comes to optimizing for conversions separately for desktops and...

July 24, 2019 by Disha Sharma

Usability testing tools that will put your mind at...

May 15, 2023 by Jonas Kurzweg

Push notifications can lead to mass uninstalls — or a higher conversion...

May 9, 2023 by Annemarie Bufe