Mobile app metrics to track for Product Manager In the mobile industry, the product manager plays a significant role. At the same time, a job position like this might cover different angles of responsibilities. However, there are some key app analytics metrics that all app product managers should look at.  Active App Users You can segment and...

May 23, 2022 by Iryna Lukashuk

What is User Centered Design? User Centered Design (sometimes called user-centric design) is a highly customer-centric approach to building and developing products. Sometimes referred to as human-centered design, it is more than a design process - it is both a philosophy and a framework. It means putting the needs and desires of your customers at...

April 18, 2022 by Marilyn Wilkinson

Despite knowing that we can never really assume what our customers are thinking, it’s hard to break the habit of thinking your experiences spell out the truth for you and your team. So why is the natural instinct to assume rather than to ask for the data first?  Assumptions save our brain energy, connecting dots that aren’t there The truth is,...

April 13, 2022 by Kishan Gupta

Understanding mobile analytics Let's start with mobile analytics. These are analytics that track user behavior for apps on your phone instead of apps on your desktop. Mobile analytics gathers data from mobile app users to track and record behavior and report on an app's performance. They are used to improve retention, engagement, and conversions....

April 8, 2022 by Jane Leung

What is user journey mapping? Imagine your product is a supermarket and your user is the person wanting to refill their fridge. They need to:  Decide what to buy, and in what supermarket will they be able to find and afford it Remember to bring their coupons Get there Park there  Find everything Pay Pack it up Get home Unpack Save the new coupons...

January 16, 2022 by Alice Ruddigkeit

Phase 1: Opportunity identification and validation In the identification and validation phase, you’ll be researching where customers are willing to pay to get their problems solved. This requires describing and digging into the problem space, competitor research, rifling through heaps of data, tons of user interviews, and analyzing the market. ...

January 16, 2022 by Jane Leung

How App Stores Approach Security   App stores may not be concerned with security, as their goal is to simply make money, not to protect their customers. There are several scam apps that a customer can purchase because these stores do not prioritize safety. Sensitive data within profiles is open to certain apps that have malicious code embedded...

September 16, 2021 by Ben Hartwig

What Is a UX Competitor Analysis? A UX competitive analysis will give you a complete overview of the products, features and user journeys of your competitors. For example, let’s say you work for an e-commerce app. You might focus on the main user workflows, like newsletter sign-ups and checkout features like easy re-order or next-day delivery,...

September 2, 2021 by Marilyn Wilkinson