What is User Centered Design? User Centered Design (sometimes called user-centric design) is a highly customer-centric approach to building and developing products. Sometimes referred to as human-centered design, it is more than a design process - it is both a philosophy and a framework. It means putting the needs and desires of your customers at...
April 18, 2022 by Marilyn Wilkinson
What are Empathy Statements? Empathy is needed across all channels. But it’s challenging to build up an empathetic conversation when customers are lost in emotions, anger and frustration. Empathy statements are short phrases which help you to establish a connection to your customer. They show that you take your customer seriously and care...
September 22, 2019 by Annemarie Bufe
Ahh developers. As a Product Manager you do love them — but it can be a love-hate relationship. Most of them are easy to work with, but occasionally they disagree with you — and then it will be hard to get to where you want. In the following, I will help you to get the respect of your development team, so you can make your ideas become reality...
May 1, 2018 by Jonas Kurzweg