What is User Centered Design? User Centered Design (sometimes called user-centric design) is a highly customer-centric approach to building and developing products. Sometimes referred to as human-centered design, it is more than a design process - it is both a philosophy and a framework. It means putting the needs and desires of your customers at...

April 18, 2022 by Marilyn Wilkinson

It takes a lot for an app to stand out in the travel industry. Well-established giants like Airbnb, Booking.com and Tripadvisor tend to dominate the scene — and with good reason.  The best travel apps of 2021 leverage user insights to develop useful features that make them stand out from the competition. There are so many apps to choose from;...

November 24, 2021 by Audrey Meissner

What Is a UX Competitor Analysis? A UX competitive analysis will give you a complete overview of the products, features and user journeys of your competitors. For example, let’s say you work for an e-commerce app. You might focus on the main user workflows, like newsletter sign-ups and checkout features like easy re-order or next-day delivery,...

September 2, 2021 by Marilyn Wilkinson

Design for Everyone Accessibility forms the basis for best app design practices. You need to design for everyone and foresee all the possible use cases in your design. Users can hold a smartphone in the left or right hand, or even with both hands. The best app designs provide a clean layout with the most important interface elements visible and...

August 4, 2021 by Anastasiia Lastovetska

Building, launching and scaling a product to the best standards cannot be done without leveling up your skills and network. Whether you’re a product manager, a UX designer, a marketer or a founder, these product and UX virtual conferences will provide you with the knowledge and energy boost needed to help your product reach its full potential....

July 26, 2021 by Ángela Gómez Sánchez

Duolingo Not everyone enjoyed their foreign language lessons in school, but Duolingo is one of the most popular apps out there, with over 500 million total users and around 40 million monthly active users. What makes the language learning app so popular? Duolingo uses a variety of clever UX gamification techniques to keep users engaged and...

July 14, 2021 by Marilyn Wilkinson

1. Simple Navigation Mobile devices have much smaller screens, and you need to adjust your app navigation accordingly. Luckily, many examples of mobile apps can teach us a lot about the most comfortable ways to navigate an e-commerce app. Tinder has shown us the convenience of gesture-based navigation. Just think about how people tend to hold...

July 5, 2021 by Jennifer Wilson

What is Mobile UX Design? Mobile UX encompasses the subjective experience that a user has with a mobile app. This includes both good and bad experiences, as well as emotions. UX design is the process of creating a product that is delightful to interact with and provides a meaningful and relevant experience. It includes but is not limited to...

May 2, 2021 by Annemarie Bufe