How not to lose users during app onboarding

According to Harvard Researcher Amy Cuddy, trust is the most important when making a first impression.  Consider this when you design onboarding. Your users have very limited storage space on their smartphones. If your app manages to stay on it: Congratulations, you became part of their life. If your app makes a bad first impression --> it's gone in seconds.…

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How do UX professionals view conversion optimisation?

Conversion Optimisation or, Conversion Rate Optimisation (CRO) is everywhere at the moment - in an age where more and more of our commerce is moving online, the race is on to turn those browsers into buyers. You’ve probably read a few articles and blogs on the subject of CRO but, do they tell you the full story?  We’ve found that,…

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4 Actionable Tips on App Onboarding by David Jones

Are you happy with the onboarding of your app? Yes? No? Maybe?Whatever the answer is, you should listen to what David Jones has to say about the topic. Here is why: David has founded three start-ups in his lifetime, his first one exited with over 1B Australian Dollars earlier this year.His latest company, Pointzi, seeks to improve the onboarding of…

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Why Elon Musk’s Brain Will Change The Future Of UX

In July of this year, it was announced that Microsoft has invested a cool $1 billion in Elon Musk’s brain.  His what, you ask?  We’re not, of course, talking about Musk’s own brain (as valuable as that is) but, his latest venture into the world of artificial intelligence (AI) - tech which can mimic the working of the human brain. …

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Mobile UX Trends for 2020 that You Can’t Miss

It's the same spiel every year. Trends come and go, especially in the fast-moving mobile market. But it's useful to know what's coming up to stay ahead of the game. 2019 is almost over and it's time to cast a cautious glance onto which trends are coming up for 2020 and beyond. I’ve done a lot of research and today…

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