Gestalt Principles: Key to Intuitive User Experience
October 5, 2018 by Annemarie BufeYou are confident that you decide where you put your attention on. But it's only half the truth. There are Principles that determine how people naturally perceive visual elements and you, as well as your users, are influenced by it, too. If you understand the Gestalt Principles you understand how to create a better UX. You will be able to…
Methods of UX Research & Analytics
May 22, 2018 by Jonas KurzwegWe are back to discuss UX Research & Analytics. It can be easy to get overwhelmed by the number of methods that present themselves to start with your UX Research. In the following, they will be broken down. This table distinguish between methods of quantitative and qualitative UX analytics: (more…)
What is UX Analytics?
May 16, 2018 by Jonas KurzwegWhat would happen if you stopped listening to feedback? You will stop improving and get stuck in the same way of thinking. Well, the same thing happens if you don't analyze your UX (=User Experience). You are ignoring the feedback of your users! In the following, I will give you a quick overview of what UX analytics is. I will also…
Mobile Personalization And How To Do It Right
April 18, 2018 by Jonas KurzwegIf you are not thinking about mobile personalization right now: You soon will. Personalization is the future. Two out of three companies believe in Personalization to improve their customer experience. Personalization helps you stand out from the competition and build loyal customers. So let's not fall behind: In the following you will get to know what personalization is, how to use…
5 UX Mistakes App Developers Unknowingly Commit
March 14, 2018 by Jonas KurzwegAre you happy with the UX of your app? Well, we all know that we as app developers never are 100% satisfied with our work - and that's a good thing! Only developers that strive for perfection will come close to it. This article may open your mind about some mistakes that you would never have recognized otherwise. Let's not…
