1 Know your target group Every mobile app should have a target group. It is important that you know who your target group is and that you speak directly to it. Every group has their own preferences and issues that you have to care about while designing your onboarding process. Here is the first mobile app onboarding best practice and some...

April 18, 2019 by Annemarie Bufe

Life has been a lot easier before the invention of smartphones, tablets and laptops in every imaginable size – at least in terms of design and programming. There are different ways to optimize the design of a website for different screen sizes. A mobile-optimized website is important! Why? The usage of smartphones rose from 17% of adults who...

April 14, 2019 by Annemarie Bufe

“32 percent learn about application performance issues from end users” – ManageEngine Application Monitoring allows you to analyze your app, find out performance problems and optimize it before your end users are dissatisfied. With a combination of qualitative and quantitative analysis, you can get the full picture of the users’ experience. ...

February 13, 2019 by Annemarie Bufe

What makes an app successful? The idea? Yes! But that’s not all. The design is crucial as well. German psychologists have discovered how the human brain naturally organizes, understands, and perceives visual elements. The result is the Gestalt Principles. Implementing these Principles to your app improves the design, as well as the...

January 31, 2019 by Annemarie Bufe

52% of users say that a bad mobile experience made them less likely to engage with a company. User Experience is important Measure it. Improve it. But what is the right way? Qualitative Analysis? Quantitative Analysis? A combination of both? Where are the differences and which methods and tools are the right? If you have no idea about qualitative...

January 23, 2019 by Annemarie Bufe

Do you remember the first days of your job? In a business context “onboarding” is used for new employees joining an organization. UX designers use this word for the process which makes the user familiar with their app. The onboarding process in companies is complex, structured and important. The company cares about their new employees, gives them...

December 5, 2018 by Annemarie Bufe

What is mobile personalization? Imagine you want to buy a video game for your child’s birthday. Since the birthday is very special to you, you want to make sure that the game is perfect for your child. You open the app of a video game store and start doing research. The app recognizes what keywords you are searching for and memorizes the data....

April 17, 2018 by Jonas Kurzweg