Qualitative vs. Quantitative Analysis (Exclusive Infographic)

52% of users say that a bad mobile experience made them less likely to engage with a company. User Experience is important Measure it. Improve it. But what is the right way? Qualitative Analysis? Quantitative Analysis? A combination of both? Where are the differences and which methods and tools are the right? If you have no idea about qualitative and…

Read More

How not to lose users during app onboarding (Part 1)

Do you remember the first days of your job? In a business context “onboarding” is used for new employees joining an organization. UX designers use this word for the process which makes the user familiar with their app. The onboarding process in companies is complex, structured and important. The company cares about their new employees, gives them a good first…

Read More

Methods of UX Research & Analytics

We are back to discuss UX Research & Analytics. It can be easy to get overwhelmed by the number of methods that present themselves to start with your UX Research. In the following, they will be broken down. This table distinguish between methods of quantitative and qualitative UX analytics: (more…)

Mobile Personalization And How To Do It Right

If you are not thinking about mobile personalization right now: You soon will. Personalization is the future. Two out of three companies believe in Personalization to improve their customer experience. Personalization helps you stand out from the competition and build loyal customers. So let's not fall behind: In the following you will get to know what personalization is, how to use…

Read More

5 UX Mistakes App Developers Unknowingly Commit

Are you happy with the UX of your app? Well, we all know that we as app developers never are 100% satisfied with our work - and that's a good thing! Only developers that strive for perfection will come close to it. This article may open your mind about some mistakes that you would never have recognized otherwise. Let's not…

Read More