“Please Reconnect” – Offline UX in Mobile Apps

Before boarding a plane, I always open NYTimes, Facebook or Twitter to download content. These apps have thought intensively about offline usability. I engage with these apps for hours as there are very few apps that work well offline. These apps have been exploiting a niche - creating engagement even when the user is offline. Entering a plane is not…

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How to Identify User Frustration

You tap on a button and nothing happens. You try to open a new page but the loading time is frustrating slowly. User frustration occurs when a person can’t overcome an obstacle or achieve a goal. This means that your app isn’t working as your users expect or require. But worse, a significant proportion of users might have these problems…

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3 Hidden Secrets for Tracking Mobile App Onboarding

You think you’ve designed the most user-friendly onboarding process. You have found the best way to show your users how your app works and what they can expect from your app. There are many other app developers who think the same - and have just created an onboarding experience that confuses and deters users. “32 percent learn about application performance…

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4 Key Points That Matter When Comparing Mobile Analytics

The Need for Analytics If you’re reading this, then you likely either have, or will soon have, an app on the market. In today’s market, new apps appear by the thousands every day, so how do you keep your app from becoming lost in the crowd and bring it to the top of the charts? With so many competitors, do…

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Qualitative vs. Quantitative Analysis (Exclusive Infographic)

52% of users say that a bad mobile experience made them less likely to engage with a company. User Experience is important Measure it. Improve it. But what is the right way? Qualitative Analysis? Quantitative Analysis? A combination of both? Where are the differences and which methods and tools are the right? If you have no idea about qualitative and…

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