What is Product Management?

What is Product Management? Product management supports and manages all activities of a product’s life cycle from market analysis, to development, positioning, product launch, and marketing. The goal of a product manager is to analyze and understand the customers and develop a solution that not just solves the problem, but exceeds the customer’s expectations. Martin Eriksson defines product management as…

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6 Amazing Product Roadmap Tools

Every project and every product development needs a roadmap. A roadmap summarizes the vision, direction, priorities, and progress of a product. It is a step-by-step guide which visualizes the way from the current status to the finished product. Before you try to create a product roadmap with Word, Excel or PowerPoint (which are no actual Product Roadmap Tools!) you should…

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