Imagine having the ability to understand where users struggle in real-world scenarios.
It would be easy to create a successful product that’s being acknowledged across your whole network.
Mobile app session replay is a qualitative analytics solution that recreates sessions and replays videos with complete touch interactions of the user journey.
Below we will discuss how this tool can aid you in understanding user behavior, fixing usability issues and creating better user experiences.
1. Observe Your User in Real-World Scenarios
Mobile app session replay solutions like UXCam provide you with the ability to see how users are using your app in real-world scenarios.
Being able to observe your users in the real world can show you how users use your app in practical scenarios.
In contrast, lab-based usability tests are expensive and often fail to imitate practical scenarios because they are prone to the Hawthorne effect (i.e., users interact with your product differently when being watched).
Furthermore, this can help you be proactive in helping your customer instead of being reactive. And even when it’s reactive, you will see and understand your customer issues in context by watching their sessions.
2. See How Your App Looks on Different Devices
There are over 24,000 Android devices on the market and each one of them has different characteristics: screen size, resolution, processor, storage, battery life, etc.
How could you possibly create an app that works perfectly on each device without knowing what users are experiencing?
Session replay allows you to see what your app looks like on various devices and whether or not your app displays and functions correctly.
3. Study User Segments
UXCam’s Session Replay technology allows you to segment and filter sessions based on country, app version, OS and more.
This allows you to further analyze how segments of users respond to your app, and design content that is useful and accessible to them.
You can analyze how users from different countries interact with your mobile app or, if you launch a new feature, you can see how various segments react differently.
User segmentation is a powerful tool that saves you the time to manually look for sessions.
4. Improve Your User Onboarding With Session Replay
Did you know that out of the 2.5 million apps in Google Play only 25% of them are used more than once?
Marketers spend huge amounts of money on getting users to download their app, but achieving that is only half of the story. Samuel Hullick points out that only about 40% of free-trial users return after signing in for the first time.
With mobile app session replay, you can watch the first few sessions and see how users get acquainted with the app.
Understanding the processes users go through is key to fixing friction points and improving user onboarding.
40 to 60% of users will never sign in for the second time.
5. Improve Form Completion Rate
Did you know that only 33% of people complete online forms?
Observing how users fill forms can provide insights into patterns like time spent on each field.
Perhaps a non-required field could be eliminated, or a lengthy sign-up form replaced with a social login.
To understand and improve low conversion rates you need to get a real sense of what is frustrating your customer.
With session replay you can find where users are getting stuck or spending too much time, allowing you to fix and improve your form to achieve higher completion rates.
6. Replay App Crashes
A huge part of a developer’s time, about 75%, is spent debugging hours of logs to find the point where an app crashed.
App session replays can help easily identify crashed sessions, allowing you to quickly see a step-by-step session replay of the actions that caused the crash.
This time-saving tool aids in resolving the crashes quicker and delivering an improved experience for your users.
7. Provide User Support With Context
A good product must have good customer service.
However, when a customer seeks for help, oftentimes the support team has very little knowledge about the context surrounding the issue.
This leads to a long back-and-forth email exchange to dig for context before the support team can provide any useful response to the user.
Alternatively, the support team can use session replay to see how the app was used and gather intelligence without needing to communicate with the customer.
This will not only improve the user’s experience by giving them a faster contextual response, but will also save the support team a significant amount of time.
Furthermore, a user’s session replay link can be added to the customer support tool, allowing the support agent to directly access and view the session to respond accordingly.
8. Show Contextual In-App Ads
In-app ads are great for revenue, but they often bother users and cause them to stop using the app.
How can you know whether your advertising is effective or intrusive? Once an unsuitable ad sneaks into your app, it could not only give a bad experience to a user, but also give a bad reputation to your whole product.
Monitoring your app’s ad experience is crucial. Because mobile app session replay gives you the ability to see exactly what the users are doing and seeing, it can provide significant insight into this.
For example, it would show if an ad was inappropriate or if it was interrupting your user’s experience.
9. Improve Conversion
Every app has specific actions they want their users to do. Whether it is to check in at a place or purchase a product, these steps are extremely important for revenue.
Conversion rates help us measure the percentage of users who take the desired actions.
A high conversion rate indicates that most users are doing what the app creators wished they would do, while a low conversion rate may suggest something is not working properly.
However, it is not only important to spot low conversion rates, but also locate the root of the problem.
Session replay lets you find specific users that did not complete the steps you wanted them to and potentially identify the issues preventing conversion.
Session replay is a powerful tool to understand user behavior, improve onboarding and conversion rates, fix bugs, segment users, and develop an overall better user experience.
Think of mobile app session replay as a feedback tool that gathers what your users experience and enables you to enhance what your app offers.
Session replay is just one of the features that UXCam offers:
It is not enough to have a good idea to be successful, software must be user-friendly and constantly updated.
We hope this post has been useful to understand how session replay can help product managers develop great user experiences.
P.S. Don’t just take our word for it — take a look at the dozen of five-star reviews we’ve gotten!
Do mobile app Session Replay tools show web views?
Yes! UXCam’s Session Replay technology shows you web views within your mobile app.
Is it easy to get started with mobile app Session Replay?
It’s easy to get started with UXCam. After you have integrated the UXCam SDK in your app, sessions will start to show up automatically. Learn more in our developer guide.
Does Session Replay impact app performance?
Session Replay doesn’t impact app performance if you use the right technology vendor. UXCam has no impact on app performance. The analytics market leader is trusted by Enterprises like Nissan, OLX or NBC and keeps their apps running smoothly.