A blog about app User Experience, by UXCam

The Ultimate Guide to Mobile App KPIs in 2020

So you’ve created an awesome mobile app. Naturally, you hope that your audience likes it as much as you do, or at least enough to generate revenue! But how do you define success and measure your progress towards your ultimate goals? It starts by determining the KPIs and metrics that matter the most for your mobile app. Bookmark this page, it…

Mehr Lesen

Mobile App Heatmaps: How to Use Them

In-app analytics solutions like UXCam often boast of having heatmaps in their lineup of tools, but what are mobile app heatmaps, why are they such a great tool to have and how can you start using them? Users today have a large variety of options for their mobile apps. The Google app market alone has around 3.2 million apps. The…

Mehr Lesen

Top 11 Mobile App Analytics Tools 2020 (Aktualisiert)

When it comes to choosing the best mobile analytics tools for your app, it can be easy to become overwhelmed. There are so many vendors on the market and more are being added every day! According to a Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies (…)”. They…

Mehr Lesen

Mobile Session Recording: The Complete Guide 2020

Designing an app and using an app is a BIG difference. When you create an app you are the expert for it. You know all the features. You don’t understand why users can’t find the features that they are looking for. Mobile App Session Recording helps you to get an insight into the user’s view, his struggles, problems, and issues.…

Mehr Lesen

Mobile App Tracking: Best Tools 2020

If you're reading this, you're here because you need a get a better idea of how users use your app. This article will tell you which tools are the best to do so. What is Mobile App Tracking? Mobile app tracking refers to the process of capturing data points for mobile apps. These data points could be metrics like user…

Mehr Lesen