Here’s the truth:
There’s not a single successful app on the app store that didn’t invest in a powerful SDK stack.
Analytics SDKs, in particular, will help you to determine how people use your app. They enable you to find out which features are being used how much every day and help to identify how newly shipped features perform.
If you know how to use your analytics stack in the right way, you will discover valuable opportunities. But be aware: When you choose your analytics SDKs, you have cover both quantitative and qualitative solutions.
For insights into approaching measurement for your app, join our upcoming online seminar “Know What to Measure”.
Amplitude provides an event-based quantitative analytics SDK.
Amplitude offers a comprehensive list of essential event-based analytics methods, such as cohort analysis, correlation analysis, or funnel analysis. The tool is also making an effort to move in the predictive analytics space. That means that the tool tries to predict behavior, e.g. which users are likely to churn.
Amplitude Analytics is free if you track up to 10 million actions per month. If your app tracks more than that, you’ll have to upgrade to an annual contract. According to our sources, this contract starts at $2k/month for SMBs.
UXCam is the market leader for qualitative in-app analytics SDKs.
The solution helps you to understand actual user behavior. Session Replay, for example, allows you to see how real users are using your app, while User Journey Analytics lets you follow and optimize the user’s journey and Heatmaps enable you to see which elements get the most attention to optimize every single screen.
UXCam tracks billions of data points every month and is used by companies such as Vodafone, Nissan, or NBC.
UXCam’s trial gives you full access to all features and 100,000 sessions for free. After that, pricing is available upon request here.
Website: UXCam UX Tool
3. Google Firebase
Google’s all-in-one SDK is called Firebase.
Firebase does not only come with a mobile version of Google Analytics, but it also provides you with tools to develop and host your app. If you’re interested in just the analytics capabilities of Firebase: They provide you with a solid quantitative solution that is mostly even-based. If you use Google Analytics for web, you can expect something similar here.
Unlike Google Analytics, Firebase is not free. The pricing scales up with your app and the amount of usage of their cloud features. You can calculate it here.
Flurry, which is owned by Yahoo, is one of the oldest analytics SDKs.
In terms of functionality, the tool gives you a solid quantitative foundation. From event analysis to user segmentation, Flurry is the complete package. Because Flurry is free, don’t expect outstanding customer service though.
Flurry is free. By using Flurry you do, however, give up rights for your data to a certain extent. This makes Flurry a problematic choice for bigger organizations.
Mixpanel is another vendor for a quantitative analytics SDK.
The functionality of Mixpanel is comparable with Amplitude. The tool is event-based and offers a variety of features to analyze, correlate, and predict events for your app. Mixpanel also gives you the ability to send push notifications.
Mixpanel offers three pricing tiers. The first tier is a limited free plan. The second tier is a plan that adjusts to your usage, starting at $89 per month for 1k monthly tracked users. The third tier is the enterprise plan with enterprise-level pricing.
All in all, each SDK that is listed here is a choice worth considering. How you pick the right SDKs depends on the nature of your app and your personal preferences.
To give you a better idea of the SDK space in general, take a look at our SDK Map:
What is an analytics SDK?
An analytics SDK is a piece of code that captures usage data inside your app. The captured data can usually be analyzed via the dashboard of your analytics vendor.