Evidence that your UX is bad
Did you ever wonder what will happen if bad UX is a crime? No? Well, I did.
Good evening, Your Honor, my name is Jonas and I represent the State of good UX in this case.
The defendant carelessly ruined the experience of its users — by breaking the Laws of UX.
In the following I will expose the evidence that was provided to me.
Evidence 1: Destroying whitespace
Destroying Whitespace is a common felony.
Whitespace is a valuable, but vulnerable resource, it needs to be protected.
Here is why:
- Whitespace prevents distraction
- Whitespace makes surrounding information easier to digest
- Whitespace makes surrounding messaging more focused
Evidence 2: Violation of Perception
This leads me to my second piece of Evidence: Violation of perception.
The perception of an object depends on its surrounding.
The defendant risked mass confusion of his users, by putting elements in a spotlight that are not clickable.
Some of them reported trying to click it for days.
I quote one of the victims: “The logo was clearly highlighted, why was I not allowed to click it?”
Evidence 3: Breaking Hick´s Law
Hick´s Law has been part of the constitution ever since it was created.
It says, and I quote:
“The time it takes to make a decision increases with the number and complexity of choices.”
The defendant gave his users many choices. Too many.
His users wasted a lot of time thinking about what to do next, just to end up quitting — because they were not sure what the next best step was.
Evidence 4: No Continuity
The human brain expects order to continue in a linear fashion.
The defendant could have on boarded his users by letting them fill out forms step by step – while giving them an overview with a progress bar.
Instead, he did let his victims fill out endless forms, with no end in sight. This is cruel behavior.
Evidence 5: Inability to listen
The sad truth is: The defendant could have prevented himself from committing all these crimes.
By listening to what users were telling him.
By asking questions.
By watching them use the product.