How UXCam Can Help You Identify Onboarding Issues
When was the last time you downloaded an app or visited a web page, had a quick glance over the welcoming content and, after slight hesitation, closed it? Unwelcoming interfaces are everywhere; complex instructions, long tutorials or lengthy registration forms often push potential users away. As a developer or manager, we understand exactly how our app works and the steps needed to achieve something, but users don’t.
It should be easy for a person to navigate through an interface, even if it’s the first time.
For example, from the user’s perspective, there is nothing worse than a crash at a critical moment. They spent time and effort following the steps you set out for them and then the screen just goes black. Maybe it was just after opening the app, but perhaps they were just finishing a complex sign up form. Whatever may be the case, this type of bad experience may push users away, possibly for good.
Successful onboarding is the result of a strategy to make users feel welcome when they use the interface. It is all about ease of use and helping the new user get acquainted. Onboarding means effectively communicating to the users what they can achieve by using your product and then successfully taking them there.
Everyday we interact with many apps and websites, easily and quickly distinguishing the good ones from the bad. However, it’s not always clear what makes an interface easily understood or simple to use. It’s difficult to look at our apps with the eyes of a first time user and impossible to be next to most of your users while they are using the app to see their experiences. So how can you know exactly what they are experiencing? UXCam can help you understand their experiences and see what they are seeing.
How Can UXCam Improve User Onboarding?
While it may be impossible to sit next to your users while they use your product, it is possible to gain insight from their experiences. UXCam is a tool that enables you to identify where your users are struggling with your app, helping you to fix any problems they may be having. Now lets take a look at what kind of common onboarding issues UXCam will be able to help you identify.
Heatmaps are a representation of data in the form of a map or diagram in which data values are represented as colors. Seeing where your users are clicking can give you insights about how they are interacting with your product. Perhaps a feature you left unpolished is more used than you think or maybe an important action button is not being activated how you wanted.
Simply select what screen you want to study and get a graphical representation of data collected from all the user sessions in that screen. Learn what percentage of users are actually using that specific page, and interpret the colors to see users’ actions. Are users paying attention to the things you want them to? Heatmaps are perfect for studying large collections of data in a single screen.
2. Session Replay
Session Replay is a powerful tool that enables you to replay videos of user’s sessions. Just filter relevant sessions and put yourself in your user’s shoes. Speed things up, slow things down or skip idle points to quickly find what matters. Was the user simply not interested in your app, or was something getting in the way of the conversion?
Use session replay to get valuable insight of users’ journeys through your app and discover any usability issues. As a member of the developing team, it is easy to assume your product is easy to understand and navigate, but using session replay can be an eye opening process. Use session replay to find how usability issues may get in the way of user onboarding. Are the users clicking where they are not supposed to? Are they having trouble finding the next step? Use the experiences of real world users to find what can be improved in your app.
Session Replay provides context to solve onboarding issues. Don’t assume your users understand how your app works, check for yourself!
User flow is a quick, simple way of analyzing how users navigate through your app. The best way to use funnels is to study where users are getting lost: with userflow you can pinpoint where users are dropping off with a single image.
Traditional quantitative tools can help you analyze user flows, but UXCam can help you go deeper to analyze where users are leaving. Simply follow the flow until you notice high abandon rates. Hover over the specific page and get details of traffic behavior. Something looks off? Perhaps it is time to look at heatmaps or replay sessions of deserting users to find the causes.
How to Get Started With Using UXCam
Getting started with UXCam is simple. Only 2 lines of code are required to integrate it into your product, and it automatically detects screens and events without any additional instrumentation. It runs quietly in the background of your app with no performance penalty, meaning you can sit back and gather the information you need to better your app, without your users expericening anything but your apps top performance. UXCam also automatically blocks sensible information, so no personal information is stored, keeping everyone’s privacy secure.
You can get the most out of UXCam by integrating useful tools like Crashlytics into your workflow. With seamless integration between these services, you can quickly see a step-by-step sequence before the crash, find the line of code that is preventing your users from successfully onboarding and fix it. Complement this with session recording and make the most out of these tools to better study interface issues. Understanding user experiences to improve app usability has never been easier!
UXCam gives you the best tools to understand your users, and help them get where you want them to. Start using UXCam today to find usability issues and fix them before they drive users away!