Everywhere you turn these days, someone is talking about mobile app analytics.
Analytics is “the systematic computational analysis of data or statistics,” or “information resulting from the systematic analysis of data or statistics,” according to Google’s online dictionary.
While it might seem like a new idea, analytics has been around a long time. When you were stopped in the mall and asked, “Would you like to take a survey?”, they were gathering data for analysis.
What’s happening today is that there is a massive flood of data from everywhere as people use electronic devices that track everything we do, online and off.
One area that has been lacking in usable data is mobile app usage.
In this article, we’ll look at mobile app analytics, why it’s needed, and how to get all the data collection and analytics you need to maximize your customers’ experience on your app.
The Problem – The Need for Mobile Analytics
Mobile apps are a major part of our online lives. In fact, the average adult spends 3.1 hours a day using mobile apps versus 2.2 hours on a desktop or laptop.
All of that usage is rarely observed, tracked, turned into data, or analyzed. The problem is that, until recently, mobile data analysis programs have been massive and clunky.
Why you need mobile app usage analytics
Data about the usage of a mobile app is vital for making sure the app satisfies your users’ needs and wants.
- Where are they getting hung up?
- Where are they getting frustrated?
- What places are they lingering?
- What areas should be augmented and expanded because users seem to enjoy them?
All of this data can provide the designer with the ability to make the app better with each iteration.
The key to success and market dominance in the mobile app business is UX – user experience. Even the most basic app needs to provide users with a great experience.
In mobile apps, a great user experience is the ability to find what you need, have a stable app, and get out of the app having accomplished what you needed to.
An example would be with very popular food ordering apps. The user is expecting the app to show them a menu, let them order easily, and make it simple to pay. It would provide them with confirmation that their order is in and that it’s about to be delivered or will be ready when they get to the restaurant.
Analyzing the Data
The data should be analyzed in both a quantitative and qualitative ways:
UXCam is a qualitative analytics solution that tracks users’ activities and shows them in various formats to make it easier to see and use.
- Session Replay – With Session Replay, you’re able to see your app the way your users looked at it while they were using the app. You can see every screen they saw, how long they stayed on a page, and where they went from there.
- User Analysis – With UXCam, you can see your users’ activity, including their frustration points and throttle points. This allows you to visualize the problems that your users are encountering.
- Heat Maps & Screen Analysis – On the dashboard, you’re able to see where users tap, where they get frustrated and tapped over and over, and where they struggled to get the app to respond.
- Visual Representation of Existing Tools – UXCam can convert programs like Zendesk and Mixpanel into visual representations. By creating a-visual representations, you’re better able to see what users are doing and what you can do to improve the users’ experience.
The Way It Works
Assume you have a retail shopping app and you hook UXCam into it.
As your users move from the main screen to different categories, you’ll be able to see the choices they made, where they struggled to find what they needed, and even where they exited the app.
If your app is a game, you’ll be able to see when the app crashes and what screen it crashed on. You’ll be able to see where the player got stuck or spent too much time because something didn’t work out.
How UXCam can Help Your App and Your Business
The ability to visualize your users’ experience with UXCam will allow you to make the app better, fix choke points, and make it more appealing for them to use.
UXCam provides the visual advantages of Session Replay, heat maps of customers’ rage spots, and a complete analysis of both the individual and group behavior on the app.
The best part for developers is that UXCam installs with just two lines of code. This will connect all users to the dashboard where the UXCam server tracks their movements and actions. Since the dashboard is online, it’s accessible from everywhere.
Install UXCam to Get the Most from Your Data Analytics
Whether you’re developing an app now or have one deployed, installing UXCam will give you the advantage of being able to see what your users are doing.
This will let you make a better user experience and increase positive interaction with the app.