Top 4 resources and tools for effective user onboarding
User Onboarding has been evolving with ever increasing mobile apps. We have written a getting started guide on User Onboarding and also published a 21-Step Checklist for Bulletproof Mobile User Onboarding. In this post, we will look at top resources and tools that are useful to mobile app startup or designers for building an effective user onboarding.
Resources for User Onboarding
Useronbord.com is one of the best website you can find on user onboarding concept. It was the idea of Samuel Hulick, who is an authority person in user onboarding space. Here you can find teardown of many popular web apps while using apps for the first time. The Elements of User Onboarding, is a book by Samuel Hulick. The book is a very helpful read for product designer starting or re-doing the onboarding process. The book is divided into 14 chapter with each chapter giving you clear cut insights into the flows along with do’s and dont’s of user onboarding. Here are is a summary of key takeaway’s from the book.
Along with teardowns in useronboard.com and the book, Elements of User onboarding, you can get lots of great ideas to improve the chance that your first time user will be able to understand and use your app really easy.
2. UX archive
UX Archive is collection of user flows for iOS apps. The website was designed to provide mobile UX designers and developers a look into the creative process of UX design. It helps you explore what others have done to define what works, what doesn’t and to observe patterns that you should or shouldn’t integrate in your app.
Similar to UXArchive, the other great mobile pattern sites are:
- Capptivate: Bonus, the images are interactive
3. Empty States
Empty states in apps are pages that doesn’t have content or data. While this is often an afterthought for newbies, for an good designer it’s full of potential to delight user and drive engagement. There are three main type of empty states: first use, user cleared, and error.
EmptyStat.es collects the best empty state pages and the community votes for it.
4. Really Good Emails
Besides tooltips and tutorials, personalized and timely emails are an effective way to onboard users. It gives an opportunity to welcome the user and to re-engage with them again. As the name suggests, ReallyGoodEmails.com provides a gallery of really good emails that could help you achieve high conversion rate.
Tools for User Onboarding
Appcues let’s you build personalized sticky guides or tool-tip inside you app. Apart from tool-tip notes, they even offer you a full screen page to welcome users, Slide outs to announce new features and also In-app alerts. Also check out Appcues user onboarding Academy. The tutorial contains 16 chapters and is a great read to anyone building a product.
Similar to Appcues, there are other tutorial based onboarding:
Intercom is a multi-tool, tool for user onboarding. You can use their Acquire live chat tool to chat with your users, engage tool to onboard and retain customers with email targeting, Learn tool to get in-app user feedback and Support tool to help customer in your mobile app.
Apptentive helps you create surveys and get feedback on your product. Apptentive provides SDK for iOS and Android. It also lets you create conversation with your users helping you understand where they are having issues. Other tools that allows you to collect feedback are:
UXCam allows you to see how users are using your app and understand where they are struggling with Session replay, heatmaps and UX analysis. Using this, you can test and iterate on the onboarding process.