Top heatmap analysis tool for website and mobile apps
Heatmap aggregates user interactions (touch/tap, swipe, scroll) with your product enabling you to answer questions such as:
- Where are users clicking and how well are the CTA’s are performing ? (Click / Touch heatmap)
- Which part of the product is being viewed and used the most ? (Attention heatmap)
- How far along are users investing on your content ? (Scroll heatmap)
- What path are users taking to perform an action ? (Mouse movement heatmap)
Heat map uses color coded overlays to show the “attention areas”. We have looked at these various kind of heatmap here. In this post, we will look at top heatmap solutions for mobile and web.
Hotjar heatmap suite includes Mouse Movement heatmap, Click heatmap and Scroll heat map. The basic plan allows you to record the sample size of 2000 per day and it’s completely free. HotJar is not limited to Heatmaps, it offers other tools such as session replay, conversion funnel and feedback tool for conversion optimization.
ClickTale’s Heatmap Suite includes Mouse Movement heatmap, Click heatmap, Attention heatmap and Scroll heat map. ClickTale is largely an Enterprise tool and also offers other conversion optimization tools such as Session Replay, Conversion Analytics and conversion optimization service.
VWO offers click heatmap and scroll heatmap. VWO’s major offering of an A/B testing tools allows you to test targeting campaigns and generate heatmap accordingly. The heatmap tool comes bundled with the VWO plans, starting from $49/month billed annually.
CrazyEgg offers click heatmap and scroll heatmap but in addition it also provides overlay and confetti reports. The overlay allows you to see the number of clicks on each element of the page and the confetti allows you to distinguish by segmenting through referral sources. CrazyEgg offers a 30-day free trial and basic plan starting at $9/- per month for 10K visitors.
PTEngine offers click, scroll and attention heatmaps along with their analytics solution. It provides a 14-day free trial and a free basic plan.
Top heatmap solution for mobile apps
Heatmap for mobile apps are generated only when a users interacts (tap, swipe, scroll, zoom) on the screen and hence Click/Touch heatmap is the most popular for mobile apps. For each screen there are generally two heatmaps: one for each orientation.
Now let’s look at the top tools for mobile heatmap.
HeatData provides heatmap for mobile website and apps. HeatData provides a 30-day free trial.
UXCam (Yes, that’s us 🙂 )
UXCam’s visual analytics tool includes Heatmap along with Session-replay and user flow. The rule-based recording allows you to record certain sessions only to run tests and generate heatmap reports. UXCam offers a forever-free basic plan for up to 10,000 monthly sessions and the paid plan $199/-mo for up to 2 million session.