Top heatmap analysis tool for website and mobile apps | UXCam | Blog

Top heatmap analysis tool for website and mobile apps

top-heatmap-tools
Heatmap aggregates user interactions (touch/tap, swipe, scroll) with your product enabling you to answer questions such as:

  • Where are users clicking and how well the CTA’s are performing ? (Click / Touch heatmap)
  • Which part of the product is being viewed and used the most ? (Attention heatmap)
  • How far along are users investing on your content ? (Scroll heatmap)
  • What path are users taking to perform an action ? (Mouse movement heatmap)

Heat map uses a color coded overlays to show the “attention areas”. We have looked at these various kind of heatmap here. In this post, we will look at top heatmap solutions for mobile and web.

Top heatmap solutions for web

HotJar

Hotjar heatmap suite includes Mouse Movement heatmap, Click heatmap and Scroll heat map. The basic plan allows you to record the sample size of 2000 per day and it’s completely free.  HotJar is not limited to Heatmaps, it offers other tools such as session replay, conversion funnel and feedback tool for conversion optimization.

hotjar-scroll-heatmap

ClickTale

ClickTale’s Heatmap Suite includes Mouse Movement heatmap, Click heatmap, Attention heatmap and Scroll heat map. ClickTale is largely an Enterprise tool and also offer other conversion optimization tools such as Session Replay, Conversion Analytics and conversion optimization service.
clicktale-attention-heatmaps

VWO

VWO offer click heatmap and scroll heatmap. VWO major offering of an A/B testing tools allows you to test targeting campaigns and generate heatmap accordingly. The heatmap tool comes bundled with the VWO plans, starting from $49/month billed annually.
vow-heatmap

CrazyEgg

CrazyEgg offers click heatmap and scroll heatmap but in addition it also provide overlay and confetti reports. The overlay allows you to see the number of clicks on each elements of the page and the confetti allows you to distinguish by segmenting through referral sources. CrazyEgg offers a 30-day free trial and basic plan starting at $9/- per month for 10K visitors.
crazy-egg-heatmap

PTEngine

PTEngine offers click, scroll and attention heatmaps along with their analytics solution. It provides a 14-day free trial and a free basic plan.
ptengine-heatmaps

Top heatmap solution for mobile apps

Heatmap for mobile apps are generated only when a users interacts (tap, swipe, scroll, zoom) on the screen and hence Click/Touch heatmap is the most popular for mobile apps. For each screen, generally there are two heatmap: one for each orientation.

Here are the top tools for mobile heatmap.

HeatData

HeatData provides heatmap for mobile website and apps. HeatData provides a 30-day free trial.
heatdata-heatmap

UXCam (Yes, that’s us :) )

UXCam visual analytics tool includes Heatmap along with Session-replay and user flow. The rule-based recording allows you to record certain sessions only to run test and generate heatmap reports. UXCam offer a forever-free basic plan for upto 10,000 monthly session and the paid plan $199/-mo for upto 2 million session.

UXCam captures every touch interaction on your app visualizing it with high-fidelity mobile heatmap to understand user behavior. See exactly where users are clicking on your mobile app!

touch-heatmap-uxcam

The complete guide for getting started with heatmaps

Traditional analytics tools shows ‘charts and graphs’ and answers your quantitative questions such as ‘What’ and ‘How’ but they fail to explain ‘Why’. Putting it another way, the traditional analytics tools gives you the holistic view of which part of your product needs attention, however, it doesn’t tell you which part of the page needs rework.

heatmap-product-app

This is where qualitative analysis comes in plays, allowing you to make decisions based on understanding user’s actual experience with your product. Learn more about the differences here.  One the key offering of Qualitative tool (including UXCam) is Heatmaps, which we will talk about in this post.

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