Heatmap aggregates user interactions (touch/tap, swipes, scroll) with your product enabling you to answer questions such as:
- Where are users clicking and how well the CTA’s are performing ? (Click heatmap)
- Which part of the product is being viewed and used the most ? (Attention heatmap)
- How far along are users investing on your content ? (Scroll heatmap)
- What path are users taking to perform an action ? (Mouse movement heatmap)
Heat map uses a color coded overlays to show the “attention areas”. We have looked at these various kind of heatmap here. In this post, we will look at top heatmap solutions for mobile and web.