How to Read a Heatmap: 5 Things to Consider

"All I know is that I know nothing." Nobody has to be as sophisticated as Socrates, yet one can't know everything about the users of your mobile app. Asymmetrical information is a big problem when working on mobile apps. It's hard to know exactly what users are doing when they use an app. This can lead to lower conversion rates.…

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Mobile App Heatmaps: How to Use Them

In-app analytics solutions like UXCam often boast of having heatmaps in their lineup of tools, but what are mobile app heatmaps and why are they such a great tool to have? Users today have a large variety of options for their mobile apps. The Google app market alone has around 2.8 million apps. The Apple app store has 2.2 million.…

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