How to Read a Heatmap: 5 Things to Consider
September 6, 2019 by Stefanie Hain"All I know is that I know nothing." Nobody has to be as sophisticated as Socrates, yet one can't know everything about the users of your mobile app. Asymmetrical information is a big problem when working on mobile apps. It's hard to know exactly what users are doing when they use an app. This can lead to lower conversion rates.…
Mobile App Heatmaps: How to Use Them
February 5, 2019 by KaiIn-app analytics solutions like UXCam often boast of having heatmaps in their lineup of tools, but what are mobile app heatmaps and why are they such a great tool to have? Users today have a large variety of options for their mobile apps. The Google app market alone has around 2.8 million apps. The Apple app store has 2.2 million.…
