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Results for category "Heatmaps"

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2 Must-Know Ways to Use Heatmaps to Improve App UX

Users today have a large variety of options when it comes to their mobile apps. The Google app market alone has  around 2.8 million apps. The Apple app store has 2.2 million. With such a competitive market, knowing your audience and how they use your app is more important than ever. 88% of online users are less likely to return to your site/app if they’ve had a negative experience.

So how do you ensure that the user’s experience is ideal and how do you know what to work on to enhance the UX? It’s unlikely that you’re going to be able to sit next to the user while they use your app, so how do you see what they are experiencing? Touch Heatmaps are the best tool for getting inside your user’s head and understanding their behavior on your app.

 

What are Heatmaps?

In-app analytic tools like UXCam often boast of having heatmaps in their line up of tools, but what are heatmaps and why are they such a great tool to have?

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Top heatmap analysis tools for websites and mobile apps

top-heatmap-tools

In the following, we are going to give you an overview on the top heatmap tools that you can use to improve your UX and traffic!

What are heatmaps?
Heatmaps aggregate user interactions with your product, enabling you to answer questions such as:

  • Where are users clicking? How well are the CTA’s performing? (Click/Touch heatmap)
  • Which part of the product is being viewed and used the most? (Attention heatmap)
  • How far are users paying attention to your content? (Scroll heatmap)
  • What paths are users taking to perform an action? (Mouse movement heatmap)

Heatmaps are using color coded overlays to show “attention areas”.
Let´s take a look at the top heatmap solutions for mobile and web.

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The complete guide for getting started with heatmaps

Traditional analytics tools show ‘charts and graphs’ and answers your quantitative questions such as ‘What’ and ‘How’ but they fail to explain ‘Why’. Putting it another way, the traditional analytics tools give you the holistic view of which part of your product needs attention; however, it doesn’t tell you which part of the page needs rework.

heatmap-product-app

This is where qualitative analysis comes in play, allowing you to make decisions based on understanding user’s actual experience with your product. Learn more about the differences here.  One of the key offering of Qualitative tools (including UXCam) are Heatmaps, which we will talk about in this post.

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