Mobile App Heatmaps: How to Use Them
September 23, 2019 by KaiIn-app analytics solutions like UXCam often boast of having heatmaps in their lineup of tools, but what are mobile app heatmaps, why are they such a great tool to have and how can you start using them? Users today have a large variety of options for their mobile apps. The Google app market alone has around 3.2 million apps. The…
How to Read a Heatmap: 5 Things to Consider
September 6, 2019 by Stefanie Hain"All I know is that I know nothing." Nobody has to be as sophisticated as Socrates, yet one can't know everything about the users of your mobile app. Asymmetrical information is a big problem when working on mobile apps. It's hard to know exactly what users are doing when they use an app. This can lead to lower conversion rates.…