How to Read a Heatmap: 5 Things You Have to Know
January 1, 2020 by Stefanie Hain"All I know is that I know nothing." Nobody has to be as sophisticated as Socrates, yet one can't know everything about the users of your mobile app. Asymmetrical information is a big problem when you work on mobile apps. It's hard to know exactly what users are doing when they use your app. This can lead to lower conversion…
Mobile App Heatmaps: How to Use Them
September 23, 2019 by KaiIn-app analytics solutions like UXCam often boast of having heatmaps in their lineup of tools, but what are mobile app heatmaps, why are they such a great tool to have and how can you start using them? Users today have a large variety of options for their mobile apps. The Google app market alone has around 3.2 million apps. The…