How to create a viral product

To an app developer, a product that’s gone viral is one of the most lofty achievements that can be experienced.

A viral app is one that users are eager to share across the internet through mediums such as social media, word-of-mouth, and email. It harnesses the power of the snowball effect, exponentially growing in size as people add to it’s sharing. It’s more economical and powerful than paid advertising as well.

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Customer Journey for Product Managers

To be the best product manager you can be, and to satisfy your customer, you have to start thinking like a customer and not like a product manager.

“…maximizing satisfaction with customer journeys has the potential not only to increase customer satisfaction by 20 percent but also to lift revenue by up to 15 percent while lowering the cost of serving customers by as much as 20 percent. ” – McKinsey

Do you know what the customer thinks along their journey to purchase your product? If you want to provide the best product to your potential customers you should learn what the customer journey is.

There are three steps before a customer purchases a product, Awareness, Interest and Research. In this article you will learn more about the stages the customer passes through on the way to your product and after the purchase. You will learn to understand your customers better. Moreover, you get information about possible content you can provide to your users before the purchase.

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How to avoid negative Word-of-Mouth: A guidance for Marketers

Did you know?

Unsatisfied customer spread twice the word-of-mouth as satisfied customer.

Welcome back for the third and last episode of our blog series. In this episode you will learn about the effects of WoM and how to avoid negative word-of-mouth (NWoM) in favor of increasing sales. Previous episodes have dealt with the impact of WoM and the motives for consumers to engage in WoM.

Generally, one can distinguish between positive- and negative WoM.

NWoM is based on emotions and is communicated immediately. One driving motive to spread NWoM is self-acceptance.

Positive word-of-mouth (PWoM) in turn is described as cognitive and guided by a rational evaluation. PWoM is determined as direct or indirect recommendation to buy a certain product and driven by self-enhancing motives.

As a result, both forms are created by different intentions. NWoM is spread by the intention to restore self-esteem. In return, PWoM satisfies social needs and increases social benefits. Next step you will get to know the consequences.

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How do consumers behave? – Analyzing networks and motives to share word-of-mouth

 

“People influence people. […]
A trusted referral influences people more than the best broadcast message.
A trusted referral is the Holy Grail of advertising.”
– Mark Zuckerberg. 

It is crucial to be aware of networks when thinking about marketing campaigns.

It is even more important to understand the motives of users to engage in Word-of-Mouth (WoM) promotion.

This episode exposes the network of customer interaction and the willingness of your users to engage in product talk.

Welcome back to episode II. No worries, in comparison to Star Wars our blog actually runs chronologically.

Whereas last episode explained the basics of WoM and its importance, we now dig deeper into the field and focus on consumer networks and motives.  

Already curious?

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Understanding the impact of Word-of-Mouth Marketing: “May the WoM be with you!”

Struggling in promoting your product?

For galaxy’s sake: Don’t give up, my friend!

I will provide you with a solution.

 

NuqneH as the Klingon would greet. In my blog series I will present you one of the most powerful Marketing tools:

Word-of-Mouth.

Before we dig deeper into the topic, the first episode will acknowledge the relevance of WoM. We have to understand the functionality of WoM in order to profit from its Power. Let’s dive in!
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Evidence that your UX is bad

Did you ever wonder what will happen if bad UX is a crime? No? Well, I did.

Good evening, Your Honor, my name is Jonas and I represent the State of good UX in this case.

The defendant carelessly ruined the experience of its users — by breaking the Laws of UX.

In the following I will expose the evidence that was provided to me.

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Methods of UX Analytics (Part 2)



Annnd we are back.


In this article you will find out what methods of UX Analytics will help you to create a killer UX!
You will get inspiration and a direction for your next steps.
(If you missed part 1, read it here!)

You might remember this table:
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What is UX Analytics? (Part 1)

What would happen if you stopped listening to feedback?

You would stop improving and get stuck in the same way of thinking.

Well, the same thing happens if you don’t analyse your UX.
You are ignoring the feedback of your users!

In the following I will give you a quick overview of what UX analytics is. I will also show you which methods and tools you can use to make your UX better, thus increasing your conversion rates and traffic.
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How to get respect from your development team (as a Product Manager)

Ahh developers.
As a Product Manager you do love them — but it can be a love-hate relationship.

Most of them are easy to work with, but occasionally they disagree with you — and then it will be hard to get to where you want.

In the following, I will help you to get the respect of your development team, so you can make your ideas become reality and your work-life more efficient.
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App Personalization And How To Do It Right


If you are not thinking about app personalization right now:

You soon will. Personalization is the future.

Two out of three companies believe in Personalization to improve their customer experience. Personalization helps you standout from the competition and build loyal customers.

So let’s not fall behind:
In the following you will get to know what personalization is, how to use it and why.

What is app personalization?
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