How UXCam Can Help You Identify Onboarding Issues

Time Aberrations
When was the last time you downloaded an app or visited a web page, had a quick glance over the welcoming content and, after few hesitation, closed it? Unwelcoming interfaces are everywhere; complex instructions, long tutorials or lengthy registration forms often push potential users away. As a developer or manager, we understand exactly how our app works and the steps needed to achieve something, but users don’t.

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Introduction to Session Replay

Introduction to session replay
Google Play, the largest app store in the world, has 2.2 million Android apps. Apple’s App Store has over 2 million apps available for iOS devices. In such a competitive environment, it is no surprise only a few of them thrive.

As a developer or product manager, you want to create an app that’s interesting and useful for your customers, but it can be discouraging to learn that less than 0.01% of apps in the market are successful. What differentiates successful from unsuccessful apps? How can you be part of the 0.01%?

These questions have complex answers that vary on a number of factors, but an integral part of an app’s success can be attributed to the ethos of product management: understanding users by measuring and quantifying their experiences within the app.

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9 key lessons from Samuel Hullick, ‘The Elements of User onboarding’

elements-of-user-onboarding
Your product is the mountain that your user needs to climb and you’re the sherpa to show how things are wonderful at the top, remove any roadblocks and get them there. Samuel Hullick, thought leader on user onboarding uses this analogy in his book “The Elements of User Onboarding showing you how to nail down those hurdles and help user become successful. In this post, we will summarize the key learnings from the book: all credits are to Samuel, all mistakes and important omissions are mine.
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Does Your Business Need Progressive Web App? [Infographics]

In the latest era of technology, the usage of mobile devices have seen a tremendous increase amongst digital media time. As digital users shift their choice of online connectivity from desktop to phone, companies worldwide feel the ongoing pressure to conform. Yet with an increase in emerging mobile applications, how does a company move forward to stay ahead of it’s leading competitors? It simply comes down to the next generation of leading mobile applications: progressive web applications.

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9 Ways Session Replay Can Help Product Managers

Session Replay - 9 ways to create better user experience

Session replay empowers product managers with the ability to understand where users struggle in real-world scenarios. It is a qualitative analysis tool that captures user sessions allowing to replay user’s journey along with their complete touch interaction through the interface.

Below we will discuss how this tool can aid you as a product manager, to understand your user’s behavior, fix usability issues, and achieve better user experiences.
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Top 50 KPIs for Mobile Apps: The Ultimate Guide

ultimate-guide-to-mobile-kpis

So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. You’re even starting to see some measurable results based on industry standard key performance indicators. Naturally, you hope that your audience likes it as much as you do, or at least enough to generate some revenue! Figuring out your mobile app’s value and assessing your app’s performance starts with knowing which KPIs (key performance indicators) and mobile app metrics are the ones that you should care about and track. The process starts once your app is listed in the app stores and your “baby” is out in the world. Once it is being downloaded and used by your target audience, you’ll want to track how it is performing via the aforementioned KPIs and metrics. But how do you define success and measure your progress towards your ultimate goals? It starts by determining the KPIs and metrics that matter the most for your mobile app.

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Top heatmap analysis tool for website and mobile apps

top-heatmap-tools
Heatmap aggregates user interactions (touch/tap, swipe, scroll) with your product enabling you to answer questions such as:

  • Where are users clicking and how well the CTA’s are performing ? (Click / Touch heatmap)
  • Which part of the product is being viewed and used the most ? (Attention heatmap)
  • How far along are users investing on your content ? (Scroll heatmap)
  • What path are users taking to perform an action ? (Mouse movement heatmap)

Heat map uses a color coded overlays to show the “attention areas”. We have looked at these various kind of heatmap here. In this post, we will look at top heatmap solutions for mobile and web.

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The complete guide for getting started with heatmaps

Traditional analytics tools shows ‘charts and graphs’ and answers your quantitative questions such as ‘What’ and ‘How’ but they fail to explain ‘Why’. Putting it another way, the traditional analytics tools gives you the holistic view of which part of your product needs attention, however, it doesn’t tell you which part of the page needs rework.

heatmap-product-app

This is where qualitative analysis comes in plays, allowing you to make decisions based on understanding user’s actual experience with your product. Learn more about the differences here.  One the key offering of Qualitative tool (including UXCam) is Heatmaps, which we will talk about in this post.

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Emotion Design – Building product with emotions and delivering experiences

Emotion-Design

People put Harley Davidson logo on their body to say something about who they are. Corporate logo. Ain’t no Procter and Gamble tattoo on anybody’s arm[..]

People put that tattoo not to say they own a motorcycle, they put the tattoo there to tell you something about themselves. 

What you have the ability to do is as designers is to create those symbols and allow people to use those things to say something about who they are.

- Simon Sinek, If you don’t understand people, you don’t understand business1

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