How do consumers behave? – Analyzing networks and motives to share word-of-mouth


“People influence people. […]
A trusted referral influences people more than the best broadcast message.
A trusted referral is the Holy Grail of advertising.”
– Mark Zuckerberg. 

It is crucial to be aware of networks when thinking about marketing campaigns.

It is even more important to understand the motives of users to engage in Word-of-Mouth (WoM) promotion.

This episode exposes the network of customer interaction and the willingness of your users to engage in product talk.

Welcome back to episode II. No worries, in comparison to Star Wars our blog actually runs chronologically.

Whereas last episode explained the basics of WoM and its importance, we now dig deeper into the field and focus on consumer networks and motives.  

Already curious?

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Understanding the impact of Word-of-Mouth Marketing: “May the WoM be with you!”

Struggling in promoting your product?

For galaxy’s sake: Don’t give up, my friend!

I will provide you with a solution.


NuqneH as the Klingon would greet. In my blog series I will present you one of the most powerful Marketing tools:


Before we dig deeper into the topic, the first episode will acknowledge the relevance of WoM. We have to understand the functionality of WoM in order to profit from its Power. Let’s dive in!
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Evidence that your UX is bad

Did you ever wonder what will happen if bad UX is a crime? No? Well, I did.

Good evening, Your Honor, my name is Jonas and I represent the State of good UX in this case.

The defendant carelessly ruined the experience of its users — by breaking the Laws of UX.

In the following I will expose the evidence that was provided to me.

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Methods of UX Analytics (Part 2)

Annnd we are back.

In this article you will find out what methods of UX Analytics will help you to create a killer UX!
You will get inspiration and a direction for your next steps.
(If you missed part 1, read it here!)

You might remember this table:
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What is UX Analytics? (Part 1)

What would happen if you stopped listening to feedback?

You would stop improving and get stuck in the same way of thinking.

Well, the same thing happens if you don’t analyse your UX.
You are ignoring the feedback of your users!

In the following I will give you a quick overview of what UX analytics is. I will also show you which methods and tools you can use to make your UX better, thus increasing your conversion rates and traffic.
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How to get respect from your development team (as a Product Manager)

Ahh developers.
As a Product Manager you do love them — but it can be a love-hate relationship.

Most of them are easy to work with, but occasionally they disagree with you — and then it will be hard to get to where you want.

In the following, I will help you to get the respect of your development team, so you can make your ideas become reality and your work-life more efficient.
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App Personalization And How To Do It Right

If you are not thinking about app personalization right now:

You soon will. Personalization is the future.

Two out of three companies believe in Personalization to improve their customer experience. Personalization helps you standout from the competition and build loyal customers.

So let’s not fall behind:
In the following you will get to know what personalization is, how to use it and why.

What is app personalization?
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Top 10 Analytics Tool for Mobile in 2018

When it comes to choosing the right analytics tool/tools for your app, it can be easy to become overwhelmed. There are so many on the market and more being added everyday! And did you know that according to a 2016 Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies…” They also had dramatically higher total shareholder returns.

We’ve already looked at how to choose the right analytics tool. Missed that one? Take a minute to go check it out!

Now that we’ve covered the basics and what to look at, it’s time to compare some of the best apps on the market today. We did extensive research to find the 10 best apps for you to consider.

1. Firebase

“Build, improve, Grow | mobile development platform”

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5 UX Mistakes App Developers Unknowingly Commit

Are you happy with the UX of your app? Well, we all know that we as app developers never are 100% satisfied with our work – and that’s a good thing!
Only developers that strive for perfection will come close to it.

This article may open your mind about some mistakes that you would never have recognized otherwise. Let’s not waste your time and get right started!

1. Quantity over Quality

It’s a glorious time we live in – if you are a data enthusiast.
There are dozens of great quantity analysis tools out there (e.g. mixpanel, flurry, google analytics), providing you with deep insights into the numbers behind your app.

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2 Must-Know Ways to Use Heatmaps to Improve App UX

Users today have a large variety of options when it comes to their mobile apps. The Google app market alone has  around 2.8 million apps. The Apple app store has 2.2 million. With such a competitive market, knowing your audience and how they use your app is more important than ever. 88% of online users are less likely to return to your site/app if they’ve had a negative experience.

So how do you ensure that the user’s experience is ideal and how do you know what to work on to enhance the UX? It’s unlikely that you’re going to be able to sit next to the user while they use your app, so how do you see what they are experiencing? Touch Heatmaps are the best tool for getting inside your user’s head and understanding their behavior on your app.


What are Heatmaps?

In-app analytic tools like UXCam often boast of having heatmaps in their line up of tools, but what are heatmaps and why are they such a great tool to have?

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