If you are not thinking about app personalization right now:
You soon will. Personalization is the future.
Two out of three companies believe in Personalization to improve their customer experience. Personalization helps you standout from the competition and build loyal customers.
So let’s not fall behind:
In the following you will get to know what personalization is, how to use it and why.
What is app personalization?
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When it comes to choosing the right analytics tool/tools for your app, it can be easy to become overwhelmed. There are so many on the market and more being added everyday! And did you know that according to a 2016 Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies…” They also had dramatically higher total shareholder returns.
We’ve already looked at how to choose the right analytics tool. Missed that one? Take a minute to go check it out!
Now that we’ve covered the basics and what to look at, it’s time to compare some of the best apps on the market today. We did extensive research to find the 10 best apps for you to consider.
“Build, improve, Grow | mobile development platform”
Are you happy with the UX of your app? Well, we all know that we as app developers never are 100% satisfied with our work – and that’s a good thing!
Only developers that strive for perfection will come close to it.
This article may open your mind about some mistakes that you would never have recognized otherwise. Let’s not waste your time and get right started!
It’s a glorious time we live in – if you are a data enthusiast.
There are dozens of great quantity analysis tools out there (e.g. mixpanel, flurry, google analytics), providing you with deep insights into the numbers behind your app.
Users today have a large variety of options when it comes to their mobile apps. The Google app market alone has around 2.8 million apps. The Apple app store has 2.2 million. With such a competitive market, knowing your audience and how they use your app is more important than ever. 88% of online users are less likely to return to your site/app if they’ve had a negative experience.
So how do you ensure that the user’s experience is ideal and how do you know what to work on to enhance the UX? It’s unlikely that you’re going to be able to sit next to the user while they use your app, so how do you see what they are experiencing? Touch Heatmaps are the best tool for getting inside your user’s head and understanding their behavior on your app.
In-app analytic tools like UXCam often boast of having heatmaps in their line up of tools, but what are heatmaps and why are they such a great tool to have?
If you’re reading this then you likely either have, or will soon have, an app on the market. In today’s market, new apps are added by the thousands everyday; so how do you keep your app from becoming lost in the crowd and bring it to the top of the charts?
With so many competitors in today’s market, you have to do everything you can to ensure that your app is top of the line and gives the customer the best experience possible. For this, improving your capacity to capture data and measure it is very crucial. As Peter Drucker once said:If you can’t measure it, you can’t improve it.
“If you can’t measure it, you can’t improve it”.
– Peter Drucker
A great app analytical tool (or even multiple if that’s what is required by your app) is an essential tool for measuring and improving your app.
You’ve had an unique idea, taken that idea and transformed it into a product or service, and now you’re sitting there wondering “well, what now?” How do you bring the consumers in to turn your great idea into profit? Or perhaps you’re trying to figure out how to increase your consumer base or customer retention. Well, no matter which of these questions you’re asking, an optimized conversion funnel is critical for your product’s success.
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When was the last time you downloaded an app or visited a web page, had a quick glance over the welcoming content and, after slight hesitation, closed it? Unwelcoming interfaces are everywhere; complex instructions, long tutorials or lengthy registration forms often push potential users away. As a developer or manager, we understand exactly how our app works and the steps needed to achieve something, but users don’t.
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Google Play, the largest app store in the world, has 2.2 million Android apps while Apple’s App Store has over 2 million apps available for iOS devices. With such a competitive environment, it’s no surprise that only a few of them thrive.
As a developer or product manager, you want to create an app that’s interesting and useful for your customers, but it can be discouraging to learn that less than 0.01% of apps in the market are successful. What differentiates successful from unsuccessful apps? How can you be part of the 0.01%?
These questions have complex answers that vary on a number of factors, but an integral part of an app’s success can be attributed to the ethos of product management: understanding users by measuring and quantifying their experiences within the app.
In the latest era of technology, the usage of mobile devices has seen a tremendous increase amongst digital media time. As digital users shift their choice of online connectivity from desktop to phone, companies worldwide feel the ongoing pressure to conform. Yet with an increase in emerging mobile applications, how does a company move forward to stay ahead of it’s leading competitors? It simply comes down to the next generation of leading mobile applications: progressive web applications.