A blog about app User Experience, by UXCam

Detect Hidden User Frustrations

Introduction In today’s digital economy, it is no longer enough for an organization to deliver merely a product or service. Every successful organization is in the business of delivering User Experience. User expectations have now changed, to an experience that’s intuitive, personalized, memorable and omnichannel. The stakes of not keeping up to this new expectation are high: One in three…

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Mobile Marketing: Advantages and Disadvantages

Here's the uncomfortable truth about mobile apps: Building a great app is not enough.If you have a good idea, the competition is already close behind or even ahead of you.As a mobile app professional, you are constantly fighting against low traction and therefore low revenue.  Image SourceThere is a lot of money to be made in the mobile app market.…

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Product Management Courses: Top 7 Platforms

The best way to advance your product management career is to develop yourself. But when you work 40+ hours per week, it is difficult to visit seminars, college courses or other further education programs. In this article I want to introduce you to the 7 best platforms for attending product management courses online. Advance your education and push your career.…

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5 Ways to Boost In-App Customer Engagement

In-app engagement metrics are the gold standard of the tech world. They are a befitting reflection of touchpoints that customers have with products and apps. So much so that in an ideal ecosystem, they often end up dictating the direction of technological development. As Steve Jobs puts it, “You’ve got to start with the customer experience and work back toward…

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The Ultimate Guide to KPIs for Mobile Apps

So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. Naturally, you hope that your audience likes it as much as you do, or at least enough to generate some revenue! Once the app…

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Speaking From Experience – The CEO’s Guide To UX

As a CEO, you’ll already know that your business begins and ends with the customer, or user.   Not to be confused with customer loyalty, the term ‘user experience’ embraces the relationship between customer and brand and is based on a wide range of factors.   As the name suggests, user experience is all about a customer’s perception of your brand -…

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