Results for category "Session Replay"

3 Articles

Introduction to Session Replay

Introduction to session replay
Google Play, the largest app store in the world, has 2.2 million Android apps while Apple’s App Store has over 2 million apps available for iOS devices. With such a competitive environment, it’s no surprise that only a few of them thrive.

As a developer or product manager, you want to create an app that’s interesting and useful for your customers, but it can be discouraging to learn that less than 0.01% of apps in the market are successful. What differentiates successful from unsuccessful apps? How can you be part of the 0.01%?

These questions have complex answers that vary on a number of factors, but an integral part of an app’s success can be attributed to the ethos of product management: understanding users by measuring and quantifying their experiences within the app.

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9 Ways Session Replay Can Help Product Managers

Session Replay - 9 ways to create better user experience

Session replay empowers product managers with the ability to understand where users struggle in real-world scenarios. It is a qualitative analysis tool that captures user sessions allowing them to replay user’s journey along with their complete touch interaction through the interface.

Below we will discuss how this tool can aid you as a product manager, to understand your user’s behavior, fix usability issues, and achieve better user experiences.
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Quantitative vs Qualitative Analysis

Quantitative-vs-Qualitative-Analysis

A common trait between humans is we have emotions. Decisions we make – we like to think it’s based on reasoning and logic but, in fact, it’s derived from intangibles like feelings and emotions. That’s not  not a bad trait and certainly shouldn’t be considered as an appendix from our ancestors; on the contrary more advanced creatures are more emotional than primitives, human being the most emotional of all helping us to make decisions quickly.

However, when building products for our users we often forget this behavioral aspect.
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