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Glossary
Mobile App Analytics Terminology
A
A/B testing
Accessibility
Appsee
B
Backlog
Beacon
C
Call to Action (CTA)
Customer Experience (CX)
Customer Lifetime Value (CLTV)
D
Daily Active Users (DAU) / Monthly Active Users (MAU)
Design Thinking
F
Five Second Test
G
Gamification
Gestalt Principles
H
Heatmap
I
In-App Event Tracking
iOS Analytics
M
Mobile First Strategy
Mockup
N
Native App
O
Onboarding
R
Retention Rate
S
SDK
Session Replay
Slack
U
User Experience Design (UX)
User Interface (UI)
UXCam
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