7 Best Amplitude Alternatives & Competitors in 2026

Amplitude alternatives in this list at a glance

How the top options compare on fit, G2 rating, platform support, and free access.

G2 ratings and all details are accurate at the time of writing.

UXCam: Best Amplitude alternative for product teams with web and mobile apps

UXCam is a product analytics and intelligence platform for mid-size to enterprise companies that combines qualitative and quantitative analytics in one platform, including…

• Session replay

• Heatmaps

• Customer journey analytics

• Issue analytics

• Funnels

• Retention analytics

• User segmentation

… and your always-on analyst, Tara AI. 

We support both web and mobile applications across various industries including healthcare, finance, ecommerce, hospitality, and more. 

You can start using UXCam on our free tier, and then pricing is based on monthly recorded user sessions. We also offer a free trial that lets you test all features on your first 100,000 recordings for the first 14 days (no credit card required). 

While Amplitude charges extra for onboarding and live support, we offer live support from the beginning and throughout your entire time with us at no extra cost. 

Below, we’ll give a detailed overview of the main ways we stand apart from other Amplitude alternatives.  

"Simplistic in design and flow, yet complex in the information that is provided. UXCam helps drastically in finding out the little details about your app which you may not know otherwise." — Joel Huculak, Co-Founder, Mindset

Capture everything automatically from day one

Getting started with UXCam is easy. Your engineering team will need to add a few lines of code to your web or mobile app, which typically takes five minutes or less, and from that point on, every tap/click, swipe/scroll, and screen/page visit is recorded automatically. 

With these autocaptures, UXCam also automatically:

• Names each screen and builds user journey flows that show how people move through your app

• Generates heatmaps for each screen

• Detects friction signals like rage taps, dead taps, and U-turns

• Captures crashes and UI freezes

• Collects user and device details like device type, OS, and/or browser. 

This allows you to have immediate insights while you’re still figuring out what to track and setting up events. 

Plus, we built UXCam so that everything is managed with one platform. 

Other tools require multiple set ups and platforms to combine qualitative and quantitative data. For example, Amplitude’s session replay and heatmap features are a separate plugin that can be added on top of their core platform. This creates the risk of things not connecting. For example, when going from a step in your funnel to a session replay, the wrong recording might be linked or you might get an error message because the connection is broken. 

UXCam lets you jump between funnels, customer journey flows, and issue analytics to the sessions and heatmaps behind them without any additional setup. And, because everything is pulling from the same data source, the reports and recordings always line up. 

Set up and track events yourself, no dev required

UXCam captures everything, but anyone on your team can turn an action into a trackable event, no code required. 

Smart Events let you turn a tap/click, swipe/scroll, or screen visit into a trackable event simply by selecting it from within a session recording or heatmap.

Plus, because every session was already recorded, any past session that contains an event you just defined can be pulled up along with the new sessions. So as soon as something stands out (a dead button on the checkout screen, a drop-off on one particular page), you can get answers right away instead of waiting for fresh sessions to happen. 

To speed up the process, you can also ask Tara AI to help. Just ask a question like “Why are users dropping off during checkout?” or describe the report or event you want to set up, like “Build a funnel for my signup flow and group it by device”, and she’ll have it ready for you in minutes. 

Tara also works proactively by watching your data and surfacing issues you didn’t know to look for. She then shares a report based on what she finds with everything ranked by impact. 

When answering questions or sharing insights, Tara will:

• Back everything up with evidence by linking straight to the sessions, heatmaps, and funnels behind the finding.

• Give a confidence score, plus an overview of what she checked and what she didn’t trust so you can verify every answer yourself.

• Recommend next steps to gain deeper insights or improve the confidence score.

Further reading: How teams use Tara as their AI product analyst 

Gain full insights into both your mobile and web apps with one platform

Just like Amplitude, UXCam offers session replay, heatmaps, and funnels on web applications, plus tools to track web-specific data like page performance and Core Web Vitals. UXCam's other capabilities carry over to web apps too, including tagless autocapture and privacy settings like PII masking and regional data hosting. 

But, when it comes to mobile apps, UXCam outperforms Amplitude: 

• We’ve spent over a decade refining our mobile SDK to be ultralight so that your app stays fast. Web-first platforms like Amplitude tend to weigh down mobile app performance with one or more heavy SDKs.

• All features including heatmaps, session replay, and funnels are included with our mobile analytics. Amplitude leaves gaps in your mobile analytics, for example, they don’t offer autocapture or heatmaps for native mobile apps.

• We support almost all mobile frameworks including Flutter, React Native, Xamarin, Cordova, NativeScript, and Kotlin Multiplatform, and both major operating systems, iOS (including SwiftUI) and Android. Amplitude is only available for iOS, Android, and React Native at the time of writing.

• With UXCam, you get high-quality recordings of every tap and swipe on mobile so that replays and heatmaps reflect the real experience. Many web-based platforms like Amplitude have weaker gesture capture on mobile, which often means missed swipes and multi-touch actions. 

UXCam lets you manage your web and mobile apps in one place and trust the data across both. 

Meet your enterprise security and privacy requirements

UXCam is built to support GDPR compliance and your company’s data-privacy requirements across both web and mobile:

• Automatic PII masking. Sensitive data like passwords, emails, and credit card numbers is hidden automatically, with no manual tagging required.

• Flexible masking controls. Choose between masking, blurring, or wireframes, and set different rules for each screen. With our Blur API, you can fine-tune the strength and radius of the blur.

• Regional data hosting. Choose where your data lives with servers in the EU, US, or UAE to meet data-residency requirements and internal policies.

• Signed DPA. We sign a data processing agreement with every customer.

• SOC 2 Type II certified. Our security controls have been independently audited and verified to operate effectively over time.

• User data encryption. All user data is encrypted at rest and in transit.

• User data controls. Delete user data, discard IP addresses, provide users a copy of their data, and add opt-in/out functionality based on your company’s and country’s requirements. 

And, we never sell your data to third parties, including advertisers.

Ready to test an Amplitude alternative that your entire team can use? Sign up for a free trial and request a demo today. 

Microsoft Clarity: Best free alternative

Clarity is Microsoft’s free behavioral analytics tool that pairs session recordings with heatmaps and frustration signals like rage and dead taps. Clarity’s Copilot AI can summarize sessions and answer plain-language questions about user behavior. It began on the web and now has mobile SDKs covering Android, iOS, Flutter, and React Native, though mobile replays are reconstructed from screen-drawn commands rather than true screen capture. 

There's no paid support tier to escalate to, and the product analytics stay lighter than the dedicated platforms — enough to spot friction and watch sessions, but not to run the kind of granular event tracking Amplitude is built for. Teams often run it alongside Google Analytics to cover basic traffic reporting. 

Microsoft states it doesn't sell user data. However, they may use it internally so teams with strict data governance requirements should review the terms before rolling it out.

PostHog: Best for A/B testing

PostHog is a developer-first platform with a full experimentation suite, including A/B and multivariate tests built on its own feature flags, that run on the same data as its product analytics. This means you can ship a test and measure its impact on funnels, retention, and cohorts without moving between tools, and roll out features gradually behind flags as you go. It bundles session replay, surveys, error tracking, and a data warehouse on top. Mobile SDKs cover iOS, Android, React Native, and Flutter, though PostHog is candid that web has the most complete feature coverage and that mobile replay is built on its own meter.

Because the codebase is open source, teams can run a self-hosted deployment on their own infrastructure and keep user data entirely in-house.

Pricing is usage-based and metered separately per product, each with its own generous monthly free allowance, and there's no seat-based billing. PostHog says the large majority of teams never leave the free tier.

Matomo: Best open-source option for developers

Matomo is an open-source, privacy-first web analytics platform built around full data ownership, so you can host it on your own servers or use their EU-hosted cloud. That model, plus its GDPR focus, is why it's the common choice for governments and regulated organizations.

Alongside core traffic analytics, it offers funnels, user flows, heatmaps, session recordings, A/B testing, cohort analysis, marketing attribution, and a built-in tag manager.

Matomo is a web analytics-first platform, so its mobile coverage is limited. Some behavioral features, such as heat maps, session recordings, and A/B testing, sit on higher-tier cloud plans or premium plugins. While self-hosting gives you complete control, it also puts server capacity, updates, backups, and maintenance on your own team.

Contentsquare: Best alternative that includes customer surveys

Contentsquare acquired Hotjar and Heap to bring zone-based heatmaps, session replay with frustration detection, customer journey analytics, event-based product analytics, and voice of customer surveys, interviews, and usability tests into one platform. 

The platform is split into three separately built product lines: experience analytics, voice of customer, and product analytics. So if you need all three, you’ll have to manage them separately and work with three different billing structures. Although Contentsquare is a very comprehensive platform, many users experience a steep learning curve. And, they’re largely focused on web so their mobile offerings are not as strong. 

Pendo: Best for guides and survey capabilities

Pendo is a digital adoption platform that pairs product analytics with in-app guides, user onboarding walkthroughs, tooltips, and in-app NPS and surveys. This in-app guidance layer allows users to not just measure behavior and collect user feedback but also act on it inside the product. It supports both web and mobile apps, captures behavioral data automatically so events can be tagged retroactively. 

Pricing is based on monthly active users, and some features, such as session replay, are only offered in the higher plans.

Mixpanel: Best web-focused alternative 

Mixpanel is one of the most commonly considered Amplitude competitors and is one of the original event-based product analytics platforms. 

That said, Mixpanel runs into many of the same trade-offs as Amplitude: an event-based model that takes technical setup and ongoing maintenance to get right, and session replay and heatmaps that were added on top of the core analytics rather than built in from the start, with native mobile replay newer and less mature than web. Pricing is event-based, so cost scales with how many events you track rather than team size.

All told, it can be a great option if you need event-based analytics and only have a web app.

Conclusion: Choosing the right Amplitude alternative for your team  

The best Amplitude alternative comes down to what your team actually needs. If you want a free option, Clarity is a solid starting point; developer-led and experimentation-first teams may lean toward PostHog; privacy-focused teams that want full data ownership toward Matomo; teams that need surveys or in-app guides toward Contentsquare or Pendo; and, if you're primarily web and event-based, Mixpanel is worth a look. 

But most of these come with the same two catches: if you have a mobile app, you'll likely need to add a second tool to cover it, and to get real value out of any of them, you'll need a dedicated developer or analyst team to instrument events and maintain the setup.

So if you want…

• Full insight into both your web and mobile apps from one platform

• Every user interaction captured automatically, with no manual tagging or instrumentation

• The ability for anyone on your team to create and track events, no code required

• Qualitative and quantitative data that already connect, so funnels, heatmaps, and session replays always line up

• Your choice of data hosting and built-in privacy controls to meet compliance requirements

…then, UXCam is the best Amplitude alternative.

With UXCam, you get:

• A free plan to start on, then simple pricing based on sessions rather than events, so asking more questions never costs you more

• An AI analyst, Tara, who builds or defines any event or report for you, watches your actual sessions (not just the events you've defined), and surfaces insights before you've set up any tracking at all

• Live support from day one, at no extra cost, throughout your entire time with us

Ready to see UXCam in action on your own app? Sign up for free (no credit card required) and start recording in less than 5 minutes, or schedule a demo today.