11 May, 2023
Is your product team looking for an alternative event-based analytical software to Amplitude? While Amplitude has deservedly made its mark in the world of digital product analytics, it’s not a tool for everyone. The good news is there are many Amplitude alternatives that have earned their place in the market.
UXCam, for instance, auto-captures behavioral events and automatically presents clear data streams to your product team. This means users can get more information with a fraction of the effort.
Today, we’re going to look at four alternatives to Amplitude. By the end of this article, you should be able to select the right event-based analytical tool for you and your product team.
First on our list is our very own UXCam. Build your app around your user by gathering in-depth analytics that gets to the core of customer behaviors. Use heatmaps to identify areas of engagement, as well as frustration and unresponsive taps.
Out-of-the box insights
Automatic report generation
Easy collaboration with your team to solve issues quickly
Instantly create a user-friendly, intuitive analytics dashboard
Advanced filtering to identify key events
UXCam has a generous free plan that records up to 3,000 sessions per month. While this is a perfect option for startups, if you want to access event analytics, you’ll need to upgrade to the ‘Growth’ plan. With this plan, users can record more than 10,000 monthly sessions.
UXCam plans are tailored specifically to your needs, so you’ll need to give us a call to discuss pricing. In the meantime, you can request a demo to get a feel for the software and its features.
Easy to use and set up
Free trial and demo available
Unlimited user licenses
Comprehensive suite of analytical tools
High-tech security features like screen blurring and data masking
No event analytics with the free plan
Some users have experienced issues with recording and playback
UXCam has a Capterra rating of 4.6 out of 22 reviews. Reviewers praise its ease-of-use, along with its useful session playback feature. Users appreciate gaining a deep level of understanding of their customers.
Mixpanel is another great example of a user-friendly Amplitude alternative. It helps product teams make data-driven decisions and clearly map customer behaviors. With Mixpanel, teams can analyze metrics based on set demoraphics and behaviors.
Visualize customer journeys and outcomes
Loads of integrations to streamline your work operations
Collaborate with your team with texts, videos, and Gifs
Stream data directly from your data warehouse to your analytics dashboard
If you decide that Mixpanel is the analytical tool for your team, the Free plan is a good starting point. This allows you to track up to 20 million events per month. If you want access to advanced analytics like behavior comparisons and finding interesting customer segments, you’ll need the Growth plan. The cost for this begins at $20/month and it tracks up to 100 million events per month.
Track a generous number of events
Integrates with your existing tools
Easy to use
Lots of visuals to optimize collaboration
A huge price jump between the Growth plan and Enterprise plan
Group analytics comes at an extra cost
Mixpanel has an overall Capterra rating of 4.5. This is made up of 117 reviews. Users speak highly of the collaboration tools and how easy it is to set up and create events.
Heap helps its users improve customer experience, retention, and conversion with its range of analytical tools. It gives you a complete oversight of your customers’ actions with a single session replay snippet.
Journey maps that compare user journeys
Mobile app heatmaps for detailed user analysis
Dashboard templates pre-loaded with key events and metrics
Isolate session replays to locate hidden friction
Lots of graph and chart-building options
Like our other Amplitude alternatives, Heap has a free version. Beyond this, there’s no other pricing information on its website. The Growth plan let’s users connect to four enrichment sources and access 1 year of data history. One downside to this plan is that you don’t get access to even the standard support.
Heap University has lots of video tutorials
Out-of-the-box event tracking
Free trial and demo
Data science capabilities to identify correlations
Little support for Growth plan
Set up can be time-consuming
Heap has 40 reviews on Capterra and has gained an overall rating of 4.5. Users share how pleased they are with the wide range of resources and how easy it is to implement.
Launched in 2008, Flurry is a free, professional-grade app analytics software. It gathers mobile app data and presents it to users through their dashboards. With Flurry, you can customize your dashboards with different charts, and add and edit them as needed.
500 custom events to track
Free custom push notifications
Real-time crash alerts and reports
Lots of segmentation criteria
The best part about Flurry? It’s completely free. Yes, you read that correctly. With Flurry, you can get in-depth analytical tools to boost your app at absolutely no cost.
A demo is available to get to grips with the software
A powerful set of analytical tools
Tailor push notifications to specific segments
Flurry app available
No session recordings
No A/B analytics
Flurry has three reviews on Capterra and a rating of 4 stars out of 5. Reviewers praise its range of analytical tools and segmentation capabilities.
Amplitude is a product and marketing management software. It provides in-depth analytics based on events. Events are the individual interactions that customers have with your product, such as downloading an app or clicking a button. Amplitude tracks and analyzes these interactions. Product teams can use the data to provide a better user experience by identifying issues and developing products that retain customers.
Event-based analytics tools are important for product teams to fully understand how customers behave with their product. Knowing the ‘what’ can help you understand the ‘why’ behind each action. This helps teams identify and smooth out friction within their digital products. Thus, they will see an increase in customer satisfaction, engagement, and retention.
Choosing an Amplitude alternative for your product team can be overwhelming. Many alternatives offer similar features. Therefore, sourcing one that stands out from the rest might prove to be a challenge.
To help you make the right choice for your team, we’ve put together a list of criteria to consider:
Smooth Implementation: How easy is it to set up the software?
Flexibility: Consider your customization options and how easy it is to make changes to your app without experiencing data gaps.
Simple and intuitive features: How simple it is to perform tasks like data migration.
Application and software analytics is a serious business for product teams. They need a feature-rich product analytics software that gives detailed, real-time issue reports. It’s also essential to be able to track and manage events to understand how consumers use your product.
UXCam is used and trusted by large, global brands including Virgin Mobile, Nandos, and Costa Coffee. Monitor your application’s performance and take advantage of our session replay feature to shorten feedback loops and fix issues. Sign up for a free trial of our comprehensive suite of tools.
Ardent technophile exploring the world of mobile app product management at UXCam.
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