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Top 4 Amplitude Alternatives for Product and UX Insights

PUBLISHED

11 May, 2023

Tope Longe
Tope Longe

Growth Manager

Best Amplitude alternatives

Is your product team looking for an alternative event-based analytical software to Amplitude? While Amplitude has deservedly made its mark in the world of digital product analytics, it’s not a tool for everyone. The good news is there are many Amplitude alternatives that have earned their place in the market. 

UXCam, for instance, auto-captures behavioral events and automatically presents clear data streams to your product team. This means users can get more information with a fraction of the effort. 

Today, we’re going to look at four alternatives to Amplitude. By the end of this article, you should be able to select the right event-based analytical tool for you and your product team.

UXCam

UXCam

First on our list is our very own UXCam. Build your app around your user by gathering in-depth analytics that gets to the core of customer behaviors. Use heatmaps to identify areas of engagement, as well as frustration and unresponsive taps.

Relevant features

  • Out-of-the box insights

  • Automatic report generation

  • Easy collaboration with your team to solve issues quickly

  • Instantly create a user-friendly, intuitive analytics dashboard

  • Advanced filtering to identify key events

Pricing

UXCam has a generous free plan that records up to 3,000 sessions per month. While this is a perfect option for startups, if you want to access event analytics, you’ll need to upgrade to the ‘Growth’ plan. With this plan, users can record more than 10,000 monthly sessions. 

UXCam Pricing

UXCam plans are tailored specifically to your needs, so you’ll need to give us a call to discuss pricing. In the meantime, you can request a demo to get a feel for the software and its features. 

Pros

  • Easy to use and set up

  • Free trial and demo available

  • Unlimited user licenses

  • Comprehensive suite of analytical tools 

  • High-tech security features like screen blurring and data masking

Cons

  • No event analytics with the free plan

  • Some users have experienced issues with recording and playback

Reviews

UXCam has a Capterra rating of 4.6 out of 22 reviews. Reviewers praise its ease-of-use, along with its useful session playback feature. Users appreciate gaining a deep level of understanding of their customers. 

Blog Feautre 1200x630 G2 Spring report - reviews -1

Mixpanel

Mixpanel is another great example of a user-friendly Amplitude alternative. It helps product teams make data-driven decisions and clearly map customer behaviors. With Mixpanel, teams can analyze metrics based on set demoraphics and behaviors.

Amplitude Alternatives - Mixpanel

Relevant features

  • Visualize customer journeys and outcomes

  • Loads of integrations to streamline your work operations

  • Collaborate with your team with texts, videos, and Gifs

  • Stream data directly from your data warehouse to your analytics dashboard

Pricing

If you decide that Mixpanel is the analytical tool for your team, the Free plan is a good starting point. This allows you to track up to 20 million events per month. If you want access to advanced analytics like behavior comparisons and finding interesting customer segments, you’ll need the Growth plan. The cost for this begins at $20/month and it tracks up to 100 million events per month. 

Pros

  • Track a generous number of events

  • Integrates with your existing tools

  • Easy to use

  • Lots of visuals to optimize collaboration

Cons

  • A huge price jump between the Growth plan and Enterprise plan

  • Group analytics comes at an extra cost

Reviews

Mixpanel has an overall Capterra rating of 4.5. This is made up of 117 reviews. Users speak highly of the collaboration tools and how easy it is to set up and create events. 

Heap

Heap helps its users improve customer experience, retention, and conversion with its range of analytical tools. It gives you a complete oversight of your customers’ actions with a single session replay snippet. 

Heap Analytics

Relevant features

  • Journey maps that compare user journeys

  • Mobile app heatmaps for detailed user analysis

  • Dashboard templates pre-loaded with key events and metrics

  • Isolate session replays to locate hidden friction

  • Lots of graph and chart-building options

Pricing

Like our other Amplitude alternatives, Heap has a free version. Beyond this, there’s no other pricing information on its website. The Growth plan let’s users connect to four enrichment sources and access 1 year of data history. One downside to this plan is that you don’t get access to even the standard support. 

Pros

  • Heap University has lots of video tutorials

  • Out-of-the-box event tracking

  • Free trial and demo

  • Data science capabilities to identify correlations

Cons

  • Little support for Growth plan

  • Set up can be time-consuming

Reviews

Heap has 40 reviews on Capterra and has gained an overall rating of 4.5. Users share how pleased they are with the wide range of resources and how easy it is to implement. 

Flurry

Launched in 2008, Flurry is a free, professional-grade app analytics software. It gathers mobile app data and presents it to users through their dashboards. With Flurry, you can customize your dashboards with different charts, and add and edit them as needed. 

flurry analytics

Relevant features

  • 500 custom events to track

  • Free custom push notifications 

  • Real-time crash alerts and reports

  • Lots of segmentation criteria

Pricing

The best part about Flurry? It’s completely free. Yes, you read that correctly. With Flurry, you can get in-depth analytical tools to boost your app at absolutely no cost. 

Pros

  • It’s free

  • A demo is available to get to grips with the software

  • A powerful set of analytical tools 

  • Tailor push notifications to specific segments

  • Flurry app available

Cons

  • No session recordings

  • No A/B analytics

Reviews

Flurry has three reviews on Capterra and a rating of 4 stars out of 5. Reviewers praise its range of analytical tools and segmentation capabilities. 

Choosing the best alternative to Amplitude

Amplitude

What is Amplitude?

Amplitude is a product and marketing management software. It provides in-depth analytics based on events. Events are the individual interactions that customers have with your product, such as downloading an app or clicking a button. Amplitude tracks and analyzes these interactions. Product teams can use the data to provide a better user experience by identifying issues and developing products that retain customers. 

Why do product teams need event-based analytics?

Event-based analytics tools are important for product teams to fully understand how customers behave with their product. Knowing the ‘what’ can help you understand the ‘why’ behind each action. This helps teams identify and smooth out friction within their digital products. Thus, they will see an increase in customer satisfaction, engagement, and retention.

Criteria to consider when choosing Amplitude alternatives for product teams

Choosing an Amplitude alternative for your product team can be overwhelming. Many alternatives offer similar features. Therefore, sourcing one that stands out from the rest might prove to be a challenge.

To help you make the right choice for your team, we’ve put together a list of criteria to consider:

  • Smooth Implementation: How easy is it to set up the software?

  • Flexibility: Consider your customization options and how easy it is to make changes to your app without experiencing data gaps.

  • Simple and intuitive features: How simple it is to perform tasks like data migration.

Best Amplitude alternative for mobile app analytics

Application and software analytics is a serious business for product teams. They need a feature-rich product analytics software that gives detailed, real-time issue reports. It’s also essential to be able to track and manage events to understand how consumers use your product. 

UXCam is used and trusted by large, global brands including Virgin Mobile, Nandos, and Costa Coffee. Monitor your application’s performance and take advantage of our session replay feature to shorten feedback loops and fix issues. Sign up for a free trial of our comprehensive suite of tools.

Related Articles

Mobile app analytics comparison: Mixpanel vs Amplitude vs Smartlook

Top 7 Mixpanel Alternatives for Product Teams

Best customer analytics software

How to conduct a mobile app user behavior analysis

7 must-know mobile app analytics best practices

AUTHOR

Tope Longe
Tope Longe

Growth Manager

Ardent technophile exploring the world of mobile app product management at UXCam.

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