Top heatmap analysis tools for websites and mobile apps
In the following, we are going to give you an overview on the top heatmap tools that you can use to improve your UX and traffic!
What are heatmaps?
Heatmaps aggregate user interactions with your product, enabling you to answer questions such as:
- Where are users clicking? How well are the CTA’s performing? (Click/Touch heatmap)
- Which part of the product is being viewed and used the most? (Attention heatmap)
- How far are users paying attention to your content? (Scroll heatmap)
- What paths are users taking to perform an action? (Mouse movement heatmap)
Heatmaps are using color coded overlays to show “attention areas”.
Let´s take a look at the top heatmap solutions for mobile and web.
Top Heatmap Solutions for Websites
Hotjar´s heatmap suite include mouse movement heatmaps, click heatmaps and scroll heatmaps.
The basic plan allows you to record a sample size of 2000 sessions per day and it’s completely free.
Furthermore, HotJar is not only limited to heatmaps. It offers other tools such as session replay, conversion funnel and feedback tools for conversion optimization.
ClickTale’s Heatmap Suite include mouse movement heatmaps, click heatmaps, attention heatmaps and scroll heatmaps.
ClickTale is largely an enterprise tool. It also offers other tools, such as Session Replay, Conversion Analytics and an conversion optimization service.
CrazyEgg offers click heatmaps and scroll heatmaps.
In addition it also provides overlay and confetti reports.
The overlay allows you to see the number of clicks on each element of the page, while the confetti report will help you to distinguish reffarals by segmenting through traffic sources.
CrazyEgg offers a 30-day free trial and basic plan starting at $9/- per month for 10K visitors.
Top Heatmap Solution for Mobile Apps
Heatmaps for mobile apps are generated when users interacts (tap, swipe, scroll, zoom) on the screen.
Hence is the Click/Touch heatmap the most popular for mobile apps.
For each screen there are generally two heatmaps: one for the vertical and one for the horizontal orientation.
Now let’s take look at the top tool for mobile heatmaps.
UXCam’s visual analytics tool includes Heatmaps, Session-replays and user flow analysis.
The rule-based recording allows you to record precise sessions to run tests and generate heatmap reports.
UXCam offers a forever-free basic plan for up to 10,000 monthly sessions and the paid plan $199/month for unlimited sessions.
UXCam captures every touch interaction on your app, visualizing it with high-fidelity mobile heatmaps to understand user behavior.
Understand what your users are actually doing inside your app!