So you’ve created an awesome mobile app. The design is perfectly intuitive and visually stunning. It works even better than you thought it would. In fact, you are starting to wonder how you ever lived without it. You’re even starting to see some measurable results based on industry standard key performance indicators. Naturally, you hope that your audience likes it as much as you do, or at least enough to generate some revenue! Figuring out your mobile app’s value and assessing your app’s performance starts with knowing which KPIs (key performance indicators) and mobile app metrics are the ones that you should care about and track. The process starts once your app is listed in the app stores and your “baby” is out in the world. Once it is being downloaded and used by your target audience, you’ll want to track how it is performing via the aforementioned KPIs and metrics. But how do you define success and measure your progress towards your ultimate goals? It starts by determining the KPIs and metrics that matter the most for your mobile app.