11 Essential Mobile SDKs That Will Improve Your App

Here's the good news if you're working on a mobile product: App installs are increasing worldwide. App Downloads Worldwide. Image Source It's always good to be in a growing market. The bad news: Competition is growing, too. Ca. 477 apps find their way into the app store every week. An important weapon in the constant fight against the competition are…

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Mobile App Analytics Platforms – Achieve Market Dominance

Everywhere you turn these days, someone is talking about mobile app analytics platforms. Analytics is “the systematic computational analysis of data or statistics,” or “information resulting from the systematic analysis of data or statistics,” according to Google’s online dictionary. While it might seem like a new idea, analytics has been around for a long time. When you were stopped in…

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Top 10 Mobile Analytics Tools 2020 (Updated)

When it comes to choosing the right mobile analytics tools for your app, it can be easy to become overwhelmed. There are so many on the market and more are being added every day! According to a 2016 Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies (…)”. They…

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Top 8 Android Analytics Tools Experts Use In 2019

The Android app market is highly competitive. To position oneself well and gain a competitive edge, android analytics solutions are essential. They provide insights into the users’ behavior, uncover weaknesses and allow you to deliver the best user experience. The general trend: Competition has increased in the last few years (Source: Statista) In one of our previous articles, we’ve already…

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How to Read a Heatmap: 5 Things to Consider

"All I know is that I know nothing." Nobody has to be as sophisticated as Socrates, yet one can't know everything about the users of your mobile app. Asymmetrical information is a big problem when working on mobile apps. It's hard to know exactly what users are doing when they use an app. This can lead to lower conversion rates.…

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