App Analysis: Gorillas vs. Flink
June 3, 2021 by Ángela Gómez SánchezUX is crucial for the success of an app, which is why we’ve decided to review two competing companies that rely heavily on their apps: Gorillas and Flink. Gorillas & Flink For those not familiar with them, these are two q-commerce companies based in Berlin. Quick commerce is the next evolutionary step in e-commerce and delivery: Customers place orders that…
Conversion Funnels for Product Managers and Marketers
May 14, 2021 by Ángela Gómez SánchezConversion funnels are among the best tools for both product managers and marketers. Whether you work with a mobile app or a website, you most definitely want to be using funnel analysis. Don’t know why? Stick around and find out. What Are Conversion Funnels? Picture a regular funnel. Instead of pouring a liquid on it, throw in your customers. Some…
Top Tried and Tested Heatmap Tools for Web and Mobile Products
April 16, 2021 by Ángela Gómez SánchezHeatmaps are a practical data visualization tool to know how your users navigate your product. As such, there are many heatmap tools out there. Is there an area of your app or website where your users tend to linger? Are they trying to push what they think is a button but isn’t? Are they ignoring a key element? Heatmaps answer…
The Complete SDK Map 2021
April 5, 2021 by Annemarie BufeWhether you design, code, test or analyze an app, you need different SDKs for different tasks. Some SDKs have an overlap in functionality, while others are specific to one single task. The right or wrong SDK can make your app run smoothly or fail. The unfortunate truth: no SDK supports all of your needs. There was no overview of all…
What Is User Behavior Analytics? It’s Not UX Analytics
April 1, 2021 by Ángela Gómez SánchezUser behavior analytics. The name is self-explanatory, isn’t it? Well… It may not be what you think it is. If you’re here, chances are you’re interested in knowing how your user behaves. But in which way? There are several aspects to user behavior: Do you want to know if there are any attackers among your users? Do you in turn…