How to Read a Heatmap: 5 Things to Consider

"All I know is that I know nothing." Nobody has to be as sophisticated as Socrates, yet one can't know everything about the users of your mobile app. Asymmetrical information is a big problem when working on mobile apps. It's hard to know exactly what users are doing when they use an app. This can lead to lower conversion rates.…

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Mobile App Analytics – How to Achieve Market Dominance

Everywhere you turn these days, someone is talking about mobile app analytics. Analytics is “the systematic computational analysis of data or statistics,” or “information resulting from the systematic analysis of data or statistics,” according to Google’s online dictionary. While it might seem like a new idea, analytics has been around a long time. When you were stopped in the mall…

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Your app’s headquarters – UXCam Overview

Your app now has an official headquarters. Only one look is needed to understand your app users.  What’s UXCam Overview? UXCam Overview allows you to gain insights on your app in one look - without manually searching for individual sessions. It is divided into two parts: - Usage Statistics: Understand how your app is being used. See the top events,…

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How to Solve Usability Issues With UXCam Filters

App developers and Product Managers spend too much time on detecting and solving bugs and UX issues. To save time while detecting and debugging your customer’s issues, UXCam provides filter features which makes it possible to filter your sessions and users in such a way that you only see the sessions or users that are relevant. This way, you can…

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“Please Reconnect” – Offline UX in Mobile Apps

Before boarding a plane, I always open NYTimes, Facebook or Twitter to download content. These apps have thought intensively about offline usability. I engage with these apps for hours as there are very few apps that work well offline. These apps have been exploiting a niche - creating engagement even when the user is offline. Entering a plane is not…

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