How To Do a UX Competitor Analysis for Your Mobile App (FREE Template!)
September 3, 2021 by Marilyn WilkinsonA UX competitor analysis is one of the best ways to gain deeper insight into your industry, product and business. Done right, a UX competitor analysis will: Give you a better understanding of the competitive landscape. Provide actionable insights to guide your product strategy. Help you come up with new ideas on how to optimize your app and keep your…
Top 11 Mobile App Analytics Tools 2021 (Updated)
August 16, 2021 by Jonas KurzwegChoosing the best mobile analytics tool for your app can easily be overwhelming. After all, there are so many vendors on the market already, and more are being added every day! According to a Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies.” They also had dramatically higher total…
App Analysis: Gorillas vs. Flink
June 3, 2021 by Ángela Gómez SánchezUX is crucial for the success of an app, which is why we’ve decided to review two competing companies that rely heavily on their apps: Gorillas and Flink. Gorillas & Flink For those not familiar with them, these are two q-commerce companies based in Berlin. Quick commerce is the next evolutionary step in e-commerce and delivery: Customers place orders that…
Conversion Funnels for Product Managers and Marketers
May 14, 2021 by Ángela Gómez SánchezConversion funnels are among the best tools for both product managers and marketers. Whether you work with a mobile app or a website, you most definitely want to be using funnel analysis. Don’t know why? Stick around and find out. What Are Conversion Funnels? Picture a regular funnel. Instead of pouring a liquid on it, throw in your customers. Some…
Top Tried and Tested Heatmap Tools for Web and Mobile Products
April 16, 2021 by Ángela Gómez SánchezHeatmaps are a practical data visualization tool to know how your users navigate your product. As such, there are many heatmap tools out there. Is there an area of your app or website where your users tend to linger? Are they trying to push what they think is a button but isn’t? Are they ignoring a key element? Heatmaps answer…