Best tools to run mobile app A/B testing: Enhance experiments with qualitative data
November 22, 2021 by Jane LeungBeing confident in what you don't know is the start of any successful A/B testing campaign. Business decisions based purely on gut feelings or past experiences are biased and may not have the end user’s best interest in mind. A/B testing and an overall culture of experimentation help mobile app product managers and marketers reduce the cost of new ideas…
How To Do a UX Competitor Analysis for Your Mobile App (FREE Template!)
September 3, 2021 by Marilyn WilkinsonA UX competitor analysis is one of the best ways to gain deeper insight into your industry, product and business. Done right, a UX competitor analysis will: Give you a better understanding of the competitive landscape. Provide actionable insights to guide your product strategy. Help you come up with new ideas on how to optimize your app and keep your…
Top 11 Mobile App Analytics Tools 2022 (Updated)
August 16, 2021 by Jonas KurzwegChoosing the best mobile analytics tool for your app can easily be overwhelming. After all, there are so many vendors on the market already, and more are being added every day! According to a Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies.” They also had dramatically higher total…
App Analysis: Gorillas vs. Flink
June 3, 2021 by Ángela Gómez SánchezUX is crucial for the success of an app, which is why we’ve decided to review two competing companies that rely heavily on their apps: Gorillas and Flink. Gorillas & Flink For those not familiar with them, these are two q-commerce companies based in Berlin. Quick commerce is the next evolutionary step in e-commerce and delivery: Customers place orders that…
Conversion Funnels for Product Managers and Marketers
May 14, 2021 by Ángela Gómez SánchezConversion funnels are among the best tools for both product managers and marketers. Whether you work with a mobile app or a website, you most definitely want to be using funnel analysis. Don’t know why? Stick around and find out. What Are Conversion Funnels? Picture a regular funnel. Instead of pouring a liquid on it, throw in your customers. Some…