Review Your App Onboarding Onboarding is a process that makes your users familiar with your app. There are three main onboarding techniques which you can offer to your users. Every technique follows a different goal. It’s possible to use these techniques separately or mix them. Benefit-oriented onboarding: explain the main value of your app...

February 24, 2019 by Annemarie Bufe

The Need for Analytics If you’re reading this, then you likely either have, or will soon have, an app on the market. In today’s market, new apps appear by the thousands every day, so how do you keep your app from becoming lost in the crowd and bring it to the top of the charts? With so many competitors, do everything you can to ensure that your...

February 15, 2019 by Jonas Kurzweg

52% of users say that a bad mobile experience made them less likely to engage with a company. User Experience is important Measure it. Improve it. But what is the right way? Qualitative Analysis? Quantitative Analysis? A combination of both? Where are the differences and which methods and tools are the right? If you have no idea about qualitative...

January 23, 2019 by Annemarie Bufe