3 Hidden Secrets for Tracking Mobile App Onboarding
February 25, 2019 by Annemarie BufeYou think you’ve designed the most user-friendly onboarding process. You have found the best way to show your users how your app works and what they can expect from your app. There are many other app developers who think the same - and have just created an onboarding experience that confuses and deters users. “32 percent learn about application performance…
4 Key Points That Matter When Comparing Mobile Analytics
February 16, 2019 by Jonas KurzwegThe Need for Analytics If you’re reading this, then you likely either have, or will soon have, an app on the market. In today’s market, new apps appear by the thousands every day, so how do you keep your app from becoming lost in the crowd and bring it to the top of the charts? With so many competitors, do…
Qualitative vs. Quantitative Analysis (Exclusive Infographic)
January 24, 2019 by Annemarie Bufe52% of users say that a bad mobile experience made them less likely to engage with a company. User Experience is important Measure it. Improve it. But what is the right way? Qualitative Analysis? Quantitative Analysis? A combination of both? Where are the differences and which methods and tools are the right? If you have no idea about qualitative and…